A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited. You can find the original episode by scrolling back to season 7, or clicking here

Since then, Joanna has written a brilliant new book called 'Making Business Child’s Play'. Brand Growth Heroes listeners can buy the book at at a discount using code CFsales30 here!

Like Joanna herself, it's a no-nonsense, practical guide for founders on the startup and scaling journey. In it, she shares everything she wishes she’d known when she started out, the things no one gives you a playbook for.

***If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! Follow me on LinkedIn here***

In this candid chat, Joanna gives us a taster of what’s inside the book and the key lessons she’s distilled from 15+ years of building and growing Childs Farm. We talk about:

Market validation – how to test your idea properly before you dive in.

Knowing your consumer – why Meta doesn’t know them as well as you think.

Protecting your IP – how to safeguard your brand and avoid costly copycats.

Building real relationships – the human side of scaling a business.

Getting your P&L right – how to plan with the numbers that really matter.

Joanna’s “Little Black Book” – Joanna’s personal list of trusted experts and resources to help founders fast-track their growth.

As always, Joanna’s advice is refreshingly candid, funny, and full of hard-earned truth bombs for anyone building a brand from scratch.

Useful links

Joanna’s website

Joanna’s Instagram

Connect with Joanna on LinkedIn

Book: Making Business Child's Play, by Joanna Jensen use code CFsales30 here

============================================================

Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm

=============================================================

If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.

But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.

And that starts with the right legal partner.

So we're thrilled to introduce Joelson, THE leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.

With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.

Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.

If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]!

==============================================

Don't forget to hit FOLLOW!  This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, where I'll chat to another successful founder of a challenger brand who shares more valuable insights into driving growth.

JOIN OUR Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.

Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.