When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution.

The problem, Bryan says in retrospect, was a complicated setup that required replatforming. What merchants wanted was his tools that consolidated data from external vendors for a holistic view across channels, customers, and more.

So he pivoted. In 2023 Chord became an ecommerce-focused data management company, no longer requiring customers to use its frontend layer.

In this episode, he explains the transition and the importance of data in an AI world.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/chord-commerce-ceo-on-pivoting-to-data

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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