The Collective Genius Podcast

CJ Moss: The Blueprint to $100M in Wholesaling Revenue


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In this compelling live episode from Clearwater Beach, Florida, I sit down with CJ Moss, a dynamic real estate wholesaler with a bold vision: to build the largest wholesaling operation in the country. We explore his journey from athlete to entrepreneur, his no-fluff approach to leadership, and why he believes wholesaling is not just a stepping stone—it can be a long-term legacy business.

CJ shares how staying focused on the fundamentals, being radically transparent with sellers, and cultivating a strong team culture have driven his success. Whether you're just starting out or scaling fast, this conversation is packed with practical insights and inspiration.

Episode Timeline & Highlights

[0:00] - Introduction

[1:16] - Why athletes often make great entrepreneurs

[2:14] - The power of a go-giver mindset in elite business circles

[3:55] - CJ's focused wholesale operation and regional expansion strategy

[5:35] - How he maximizes fees through a refined dispo process

[6:54] - Why honesty and transparency with sellers is non-negotiable

[10:15] - Challenging the myth that wholesaling is just a stepping stone

[12:00] - CJ's five-year plan: 20 offices and $100M in revenue

[18:55] - The importance of hiring experienced executives early

[22:00] - Balancing net profit with investment in talent

[27:00] - How Collective Genius helped sharpen CJ's growth strategy

5 Key Takeaways

  1. Radical transparency builds trust – CJ emphasizes full honesty with sellers about the wholesaling process, which fosters better relationships and long-term brand value.

  2. Mastering the basics pays off – Like Kobe Bryant, CJ preaches never getting bored with the fundamentals—consistent execution leads to exceptional results.

  3. Wholesaling can be your forever business – CJ challenges the common mindset that wholesaling is just a springboard to other strategies.

  4. Scale requires the right talent – Reaching the next level means hiring executives with proven experience, not trying to figure it all out alone.

  5. Give more to get more – CJ's competitive spirit is matched by his desire to contribute value, a key reason for his recognition as Newcomer of the Year in the CG community.

Links & Resources

  • Learn more about Collective Genius: ExploreCG.com

If you enjoyed this episode, please take a moment to rate, follow, review, and share the podcast. It means the world and helps others discover the show.

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The Collective Genius PodcastBy Leon Barnes

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