The Dave Gerhardt Show (from Exit Five)

Claude Code for B2B Marketers (with Corey Haines)


Listen Later

#351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this episode he shows Dave exactly how he works now. He pulls up his screen and walks through live keyword research from an API, 10 programmatic SEO pages generated in under a minute, a cross-referenced SEO audit that would cost five figures from a consultant, a RevOps skill that audits HubSpot and builds out a lead scoring model, and a video editor running in the browser. Then they talk about what all of it means for marketers: the job isn't going away, but the way you do it is changing fast, and the gap between marketers who get that and those who don't is already showing up.

Timestamps

  • (00:00) - Don Draper, Peggy, and what AI actually changes about marketing
  • (04:23) - Who is Corey Haines and how he went from laid off to AI-pilled
  • (07:49) - The moment at coding boot camp that changed how he thinks about AI
  • (10:30) - Why Claude Code in the terminal beats every other interface
  • (14:40) - What Marketing-Skills.com is and how skills actually work
  • (22:00) - Live demo: keyword research pulled straight from an API
  • (24:15) - Live demo: 10 programmatic SEO pages built in 30 seconds
  • (30:50) - Pushing pages live and the future of website editing
  • (36:20) - Cross-referencing Google Search Console, Fathom, and keyword data
  • (40:40) - Live demo: RevOps skill that audits HubSpot and builds lead scoring
  • (47:20) - Video editing in the browser with Remotion and Claude
  • (52:30) - The marketer as creative director: what the job actually looks like now
  • (56:20) - The bull case for marketers in an AI world

  • Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
    Learn more about Exit Five's private marketing community: https://www.exitfive.com/

    ***

    Brought to you by:

    Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

    Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. 


    Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    ...more
    View all episodesView all episodes
    Download on the App Store

    The Dave Gerhardt Show (from Exit Five)By Exit Five

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    43 ratings


    More shows like The Dave Gerhardt Show (from Exit Five)

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,296 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    177 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,451 Listeners

    The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

    The Digital Marketing Podcast

    114 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,268 Listeners

    Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

    Social Media Marketing Talk Show

    85 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    47 Listeners

    GTM Live by Passetto

    GTM Live

    201 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    154 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    214 Listeners

    Marketing Made Simple by StoryBrand.com

    Marketing Made Simple

    289 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    211 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    359 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    98 Listeners

    Using AI at Work: AI in the Workplace & Generative AI for Business Leaders by Chris Daigle

    Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

    21 Listeners