A question showed up in a Facebook group that's been sitting with me ever since: is anyone else noticing that Claude is writing really mid copy? What followed wasn't a rant about AI. It was something more interesting, a diagnosis of what separates marketers who can catch bad work from the ones who can't, and why that gap is about to matter more than almost any other skill you have.

The episode gets into what happens when you can't tell the difference between copy that looks right and copy that actually works. There's a name for the spiral that follows, and once you hear it described, you'll see it everywhere, in your clients' businesses, in the work being produced around you, and maybe in your own process.

Key Topics Covered:

• Why marketers notice AI-generated copy problems that business owners completely miss
• The balloon cake analogy for copy that has all the trappings but none of the substance
• The slop loop and how it compounds when taste is absent
• Two tracks for CMOs depending on whether they have taste in a given discipline
• How a direct response marketer thinks about guarantees as a competitive weapon
• Why speed of iteration beats perfectionism when you lack taste in a specific area
• Building AI fluency through pet projects with no financial stakes

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