Luxury photography is one of the most competitive fields in the wedding industry. And hardest to break into, because you have to be good at so many things.

Yes, your craft. That’s a given. If your photos aren’t incredible, you’ve got no chance. 

But beautiful images aren't enough to charge top dollar. Or book at five-figure prices consistently.

On today’s episode, I sit down with Carter Rose, one of our clients who reached out a few years ago to get help making the move from premium to luxury. With just a handful of 1:1 sessions and a new website focusing on the right kind of client, Carter’s been able to increase his prices by 250% and halve the number of weddings he’s taken. 

He’s proof that the “work less, make more” dream is possible. 

If you’re a photographer, tune in. If you’re not - but you want to break into luxury in whatever field you’re in - you should tune in too. Because the formula is the same. 

This has been one of my favorite podcasts to record. Carter is a savvy business owner, and we all have a lot to learn from his success.