Client Case Study: Kaitlin Ford, Planner

Of all the fields and markets in the wedding industry, I have to confess: Luxury wedding planners probably have it the hardest. 

And I’m not talking about the long hours, crazy clients, and relatively low pay they get compared to others who work as hard as they do. You know, when you put it like that, it’s amazing anyone wants to take this career path.

But those who do the work loooove what they do - for all sorts of reasons. So good for you, if you’re one of them, or you’re a mid-market or premium planner hoping to level up into luxury. 

And the good news for you is that there’s a path to make it easier. And more consistent. With less work. And more fun.

How? What’s the secret?

Today, I’ve got Kaitlin Ford on the podcast. When she first came to us for help she was a premium planner with a few luxury clients booking full-service packages. But inquiries were mostly under her starting budget, and the celebrations weren’t always interesting. 

As you’ll hear, a few 1:1 sessions and a new website made all the difference. She started attracting ideal clients. Who were willing to pay top dollar - two, even three times what she was charging before. And the projects were interesting, and engaged her creativity. 

If you’re a planner who wants to get into luxury, or feel more secure with your bookings, this episode is for you. 

If you’re not a planner, listen in still…because the blueprint to level up is nearly the same for everyone. It’s just applied differently depending on what you do and how far you have to go to reach success.