What if your PT clinic ran on attention instead of insurance?

Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media first model in NYC. Whether you're a clinic owner or just PT curious, this episode will challenge how you see value in the attention economy.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — McKinsey's Research

[01:09] — Dave's Late-Night LinkedIn Activity

[02:15] — Concierge Pain Relief's Unique Selling Points

[03:42] — The Power of Storytelling in Patient Transformation

[06:27] — LinkedIn Engagement and Comments

[10:58] — The Role of Content in Modern Marketing

[12:38] — APTA Membership and Value Discussion

[19:14] — Proposed Changes to APTA's Membership Model

[22:49] — Membership Models and Revenue

[24:45] — The Value of Belonging in Professional Organizations

[28:29] — Communication and Engagement Strategies

[30:04] — The Power of In-Person Conferences

[30:32] — Launching Digital Content with Limited Budget

[30:39] — Securing Sponsorships for Year-Round Exposure

[31:57] — Decision-Making in Private Practices vs. Committees

[32:56] — Dave's YouTube Channels and Long-Term Goals

[33:21] — Short Play vs. Long Play

[35:27] — Health and Wellness Trends

[35:35] — Membership is Personal

[36:34] — Health and Wellness in Gyms

[38:48] — Boomers' Approach to Wellness

[40:12] — Fish in a Barrel Scenario at Gyms

[42:38] — Recovery Zone Concept

[43:03] — Resolve Physical Therapy's Strategy

[59:13] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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