What prevents some of us from acting on our creative ideas while others dive right in?

That’s the question creativity researcher, Zorana Ivcevic Pringle, set out to answer. It’s what she writes about in her book, The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action.

Zorana is a senior research scientist at Yale Center for Emotional Intelligence. Through her work, she’s learned that creativity is a choice, and, when things get hard, we need to employ specific psychological and emotional tools to sustain our efforts. We also need to tap into strong and weak ties for support.

If you’re looking to unstick your creative capacity, this is the book you’ll want to pick up. It’s an inspiring read!

Episode Links

How We Think about Creativity Matters

Creativity is a Choice, Not a Trait

What Art Teaches Us

Interview with Moshe Bar, Episode 214, Curious Minds at Work

The Team

Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here.

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