Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. ​On this episode of Marketing Trends, we get into marketing against competitors, how to think about branding, best practices for engaging with customers, and much more.

 

Links:

Full Links, Quotes, & Notes: http://bit.ly/2OlxqcK

Keith’s LinkedIn: http://bit.ly/2GTSjYx

Sydney’s LinkedIn: http://bit.ly/34orNjR

Nick’s LinkedIn: http://bit.ly/2OoYU1m

 

3 Key Takeaways:

- It’s easy to use similar marketing talk as your competitor. It’s harder to go a different path and standout.

- Brand consistency is really understanding what your brand stands for and investing heavily in that.

- Implementing your customer’s voice and promoting their problems and how they were solved is very valuable.

 

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