During this episode Karim talk about the importance of using both the website and funnel for our activities as coaches. Each of them, websites and funnels is having certain advantages and disadvantages.

During this episode Karim talk about the importance of signing a contract with our coaching client. The professional coaching partnership should start with a contract listing al the details related to this partnership. The contract include the duration of the coaching partnership, fees, frequency and other details.

— Transcript —

Hey, what’s up, everybody. This is Karim Amri and welcome to the coaching secrets podcast.So the big question coaches us is this hello coach like us get trained in how to coach then left the room, struggling on like how to monetize this valuable skill, how to build a solid business, what to do next to grow and to be on the top of this industry. This is the question, and this podcast will give you the answer. My name is Karim Amri, and this is the coaching secrets podcast.

Do they ever get to talk about one of the important documents in the coaching partnership? In fact, it’s, uh, one of the first documents to be used during any coaching partnership, which is the coaching contract. Now it may be a, maybe we think that there is not a lot of details to include, or maybe we don’t need a contract in a coaching partnership while in the reality, this is one of the most important documents as, as I mentioned in the, in the partnership.

And, uh, I guess starting coaching should not begin before finalizing and having a signed contract. Now, what’s, what’s, what’s the importance of this contract and what do we have to include in this contract? Now, the importance of this contract, maybe, in the beginning, it’s not that clear, but it happened that, uh, during the coaching partnership, maybe, uh, the client, he passed by, uh, like certain conditions or new happening that things that can happen in his life or at work or a company, uh, like, uh, decide the vision or they changed some managers.

So when we are protected, protected with the clear contract, even if there are some changes within the, uh, organizations that we are dealing with or the clients, we are still securing our contract, now we can be flexible and changing, like maybe, maybe, uh, changing some schedules, okay. The scan happened and do, we can be flexible on that, but we, we, we are secure that we are not stopping our contract for a reason or another.

Also, eh, the contract is, is clearly stating that the frequency and the different schedule now, w w we’ll come, we’ll come to, uh, to the different paths to be included in the, in the contract. But it’s, it’s setting a clear path, whether it’s a contract of six months or a year, it’s, it’s important to, uh, when the contract is signed for the coach, he will know, and he can plan his six months.

He can plan his year. He, again, will know when he can get new clients. When, who maybe, maybe his schedule is full, for example, and he’s not, he’s stopping, like getting a new client while if in the middle of this, one of his big, like organizations that he’s dealing with, or one of his clients he’s stopping suddenly this will affect like his schedule and this will affect his income to affect a lot of things.

Now, this is when it comes to importance too, to have the contract. Now we need to include in this contract now in any contracts, the contracts should include the name of the coach and the name of the organization, or the person that he’s coaching. The second thing to be included in the, of the contract. Now, whether the contract is six months is whether the contract is one year, whether the contract is 10 months.

So the duration of the contract needs to be included. The date of starting of the partnership like of the contract should be included also there in the contract. Another thing to be included is the frequency and the, and the, and the duration of each session. For example, if the sessions are of one, our, each two weeks, for example, or one

During this episode Karim talks about the importance of including youtube in our publishing list as coaches. Youtube is the second biggest search engine on internet, so how we can get benefit of this?

— Transcript —

Hey, what’s up everybody. This is Karim Amri and welcome to the coaching secrets podcast. So question coaches ask is this, want coaches like us get trained in how to coach then lifting? They’re struggling on like how to monetize this valuable skill, how to build a solid business, what to do next to grow and to be on the top of this industry. This is the question, and this podcast will give you the answer.

My name is Karim Amri, and this is the coaching secrets podcast.Do they? I was interviewing one of our speakers for the coaching startup summit. And the topic was about the use of YouTube for coaches. And to be Frank, I want to share with you this, this information, because it’s, it was like eye-opening for me.

I was actually, I’m not the kind of person who is very, uh, in like into YouTube. I actually, I just watch videos on YouTube, but I never being like me, but active to, Oh, to make like a channel real channel and start posting consistently on YouTube. And what she shared get in today was, was, was really eye-opening.

In fact, so many of us think of YouTube as only a kind of social media place where we watch videos. But the reality is that, uh, YouTube is the second biggest search engine after Google. And this is, this is, uh, eye-opening information in the sense that YouTube deals as a search engine.

Speaker 0 00:01:41 So it’s, it’s a great place to consider using the SEO concept, the search engine optimization concept. So as coaches, whether we have our blogs or whether we have our podcasts, this is great, this is, this is good. And this is good like, um, uh, area and, uh, good. Um, how can I say good?

Um, uh, not the concept, but, uh, I, I can’t find the word, like a good, a good way, like to generate leads and to, to create like an audience and to work on to our email list and create a list. But YouTube, it’s still very powerful in the sense that like with just five minutes or 10 minutes videos, we are able to be available for millions and millions. As we said, now, YouTube is a search engine optimization.

So people there, when they are in need to look for something they’re going to look for in YouTube. So it’s for us as coaches, it’s a great opportunity and a great place where we can share part of what we are teaching and part of what we are learning and teaching to others, whether related to the coaching itself or related to our niche or related to some of the topics that we find ourselves like having good expertise in it.

So you do it’s um, it’s, it’s the second, Most the second biggest search engine on the internet. So, uh, we need to get benefit of YouTube. And if are having a podcast, for example, we can select the most powerful episode on the webcast and the podcast, and like make of it a video.

One of the answers, uh, I get it in from one of my mentors before, and he advised that whenever we are doing something and whether blog podcasts, or like small video and YouTube or post in Facebook, and we found that people there’s, a lot of people are interacting in it.

So it’s a good scientist to think seriously, to create a good video, juicy one and post it like on our YouTube channel, because this means if there’s a good interaction on the video that you are posting in, in, in our bird-like blogs or in our social media, it means that people are interested with this topic.

Speaker 0 00:04:09 People are asking questions around this topic. There are keywords there that attracted a lot of people. So putting it in YouTube will bring more traffic and YouTube also, it’s important to know that we can sell from YouTube and we can like this YouTube, i

During this episode Karim talks about the importance of embracing the ideas and value we are coaching people for. A leadership coach should be aware and applying the leadership value in his personal and professional life, a happiness coach should be living a happy life. People who will hire us, are watching us and following us. They are mostly hiring us because they see in us themselves after the coaching process.

— Transcript —

Hey up everybody. This is Karim Amri and welcome to the coaching secrets podcast.

So the big question coaches ask is this, I want coaches like us to get trained in how to coach then lifting. They’re struggling on how to monetize this valuable skill, how to build a solid business, what to do next to grow, and to be on the top of this industry. This is the question, and this podcast will give you the answer. My name is Karim Amri, and this is the coaching secrets podcast.

I was in an interview today with, uh, one of the speakers for, uh, coming events. And we’ve been talking about happiness coaching and one of the insights that were shared during the interview. And I want to, I want to really share it with you today is the concepts not only for happiness coaching, but, uh, when it comes to like specific niches of coaching or even training is walking the talk, it means that like, to be like the happiness coach, it’s way effective and very helpful when we are like having happiness in our life, the leadership coach, for example, he has, he has to embrace the leadership like laws and the leadership, uh, different like concepts and leadership qualities for himself while like, or when dealing with his team, or like to even do, to make sure that it’s, there’s, there’s an aspect of leadership in whatever.

Uh, he’s, he’s dealing with a fitness coach, for example, or a wellness coach. Now why the reason is, uh, why there is not, that is because, in fact, we said in the previous episode that one of the main and most successful and efficient ways to convince people is that when they see us like coaching or they see us in action, and when it comes to the way we promote ourselves,

Whether in social media or like when they see us in events or if we are embracing what we are coaching for, it means that this, this stuff it’s, it’s, it’s not even working for us. So if we are not able to make it works for us, it’s going to be a bit difficult to, to, to make it working for other people.

Now, I know coaching is about unleashing the potential of each and every individual.Speaker 0 00:02:50 Yes. And this differs from one person to another one. But as a concept, if we are like Mike working as a leadership coach and helping people to improve, for example, their level of leadership within their organization, or group coaching, or as a couple of executives that are working on them or, or a sports team, it’s very important that we know the ABCs.

We know we have, we have an idea about what we are coaching the people for, and we are living it because the more we know it, the more we are living, the more we are living like a three 60 degrees. So it will help us. Uh, it will make it easier for us to understand. What’s, what’s, what’s behind the lines to understand what the coachee and what’s our client is saying and what he is not saying.

And this clarity, even for us, we know that each one is having his, his different goals and his different destination, but the overall like, area that you want to achieve, or you want to go to, we have an idea about it and we are living it. And the more we live it, the more even we acquire the better techniques that can help us help our clients like it achieve what their desired outcome from that. This is, uh, this is, uh, this is the concept of walking the talk.

And this is the concept of being a coach who is living. What is coaching people in order to

During this episode Karim answer the question of: can we build our business organically? Using paid ads is important and very helpful to develop the coaches business and take it to another level. But using organic tools is also an efficient option, especially for those in their starting stage.

— Transcript —

Hey, what’s up everybody. This is Karim Amri and welcome to the coaching secrets podcast.

So the big question coaches us is this, Oh, coaches like us get trained in how to coach then lifting. They’re struggling on like how to monetize this valuable skill, how to build a solid business, what to do next to grow and to be on the top of this industry. This is the question, and this podcast will give you the answer. My name is Karim Amri and this is coaching secrets podcast.

Today. We’re going to talk about one of the questions that being asked by, uh, coaches and, um, many people like, uh, whoever, whoever is working in, uh, the, um, how we call it the, uh, information products and all kinds of like internet products and online, is it enough to use only organic traffic and organic like ways and tools to build our business.

Now, nowadays, everyone knows that with, with, with the, with the big use of the internet and how crowded it is and the different number of social media and the prisons, like, like there’s kind of like every second, there’s thousands and thousands of Nike, new ads, new bus in each of the social media is all over the world. And a big question is being asked. Now everyone is using arts. Is that true?

Or it’s, it’s recommended to, to just start with, with organic traffic and then using ads and to elaborate on the same concept.

There was actually a, I was having a couple of interviews recently for one of, uh, the summers that we are planning events. I was speaking with some of the people who are having like millions of followers and done organically. Yes, organically. Now the idea is the organic concept is it’s not something that’s going to pay off. Uh, clearly like in, in one or two days or three or four days or one or two months, it takes years to build like a big platform of fans and followers and like list, uh, using organically.

But, the idea that was confirmed is that yes, it is feasible. It is feasible. If we’re going to follow certain number of rules for, if we have enough patients to give, like, to share valuable, uh, valuable insights, valuable knowledge, valuable videos, valuable products, variable free things, and to connect with people and give our time to teach and to share our wisdom with others.

Now, once with the time we’ll build more connection with this audience and do the time we are more connected to this audience. And automatically we reach a certain stage that we don’t have to, to sell to them, like literally selling. It will become automatically.

It will become automatically. It will become like something that we will not ask maybe for it, but maybe they will ask for it. Why? Because we reached the point that we built this, like through nation of funds of followers. And we, we already give them a lot of value. They know us, they connected with us.

We connect with them. We are, we are like answering their questions. We are, uh, helping them in whatever they want. And the day that we want to start selling the selling will be, will become like automatically. And this that’s the advantage.

Now, this doesn’t mean that at a certain stage, uh, boosting with some paid ads, it’s not helpful.

Now it is helpful. And, and, and like with, with the big number of fans and two big platforms of, uh, fans and followers, we will be able to test what goes right, and what’s wrong. What’s the best ad. What’s the best message. Like we can easily test and try many configurations. What’s the best lead magnet.

What’s the best gift tha

During this episode Karim talk about the clients selections. We are not necessarily a good fit for every client, and not every client is a good fit for us. It’s important to to remember that the goal of the coaching partnership is to help our client achieve a certain goal or target. We need to have a proper match with our clients to be able to help them the way they want.

— Transcript —

What’s up everybody. This is Katie Romney and welcome to the coaching secrets podcast.

So the big question coaches us is this lot coaches like us get trained in how to coach them, let them know, struggling on like how to monetize this variable skill, how to build a solid business, what to do next, to grow and to be on the top of this industry. This is the question, and this podcast will give you the answer. My name is Carrie mammary, and this is coaching secrets podcast.

Do we’re going to talk about the importance of proper matching between the coach and the client. Now it’s, it’s very important to highlight that it’s not every co, not every client is a proper much for the coach and not every coach is a proper much for the client.

Now, each it’s it’s, it’s like each client he’s coming with a certain goal. He wants to achieve something. He want to improve something. He want to reach something, whether in his professional life, in his personal life, in something related to relationship, maybe wellness, maybe fitness, maybe.

So there’s is a huge variety. So he’s there to achieve a goal. And as, as, as coaches, our role and our evaluation for ourselves and for this partnership is our capability to help this client achieve his goal. Now, we highlighted in previous episodes that the communication and the connection between the level of connection and matching between the client and the customer, uh, and the coach is with, hi, hi, I height importance.

And it’s, it’s, uh, it’s directly reflected on the type of results achieved from this relationship, because there needs to be a kind of harmony that it needs to be a kind of synergy that it needs to be, to be like very high level of connection trust between the two members of this partnership. So that’s the client he can open up and the coach can, can really feel and, and like connect and with the high level with the client and listen with the high, with high level, um, to, to what the clients is saying, not saying.

So the importance of matching and the importance of the connection between the two parts is, is extremely important. Now we know very well that this is not something that can happen by default. Now, the person with the highest flexibilities wins and for a coach, flexibility is a high importance skill that he has to master.

It’s not optional, but not always. We can, we can, we can be that flexible in certain situations. And it’s not, it’s not always the same thing. Also available with the client, maybe the client, he doesn’t like the coach.

So if he doesn’t like the coach for a reason or another, but not saying that the coach is good or is bad. Now, this is not the point, but we, we, it happens that we like certain people who were, that we find some commonalities with them. And we like, we don’t like some other people.

And as coaches, we try initially to too much, and to do like some much in some mirroring whether or not the voice, but the language, um, like texts use it, and the way of communication with the client in order to connect him with him button. But it’s, it’s, it’s happening that some clients, uh, they, the, the, the gap between them and the coach, the gap between the coach and the client is a huge, maybe, maybe, maybe the client is, is with a total different personality than the coach.

And the coach is finding some difficulties to, to connect with him. So in this situation, it&#

During this episode Karim talks about Facebook and Instagram Ads. Coaches products is an interactive products, and accordingly coaches, should focus on videos content. Videos allows coaches to connect with their audience, as they see them and feel them.

During this episode Karim will talk about the Coaching model used by coaches. There’s different models used by coaches all over the world, and the most common one is the GROW model. What is GROW model and why we need to follow a model when coaching?

— Transcripts —

There was some, everybody, this is Karim Amri, and welcome to the coaching secrets podcast.

So the big question coaches us is this lot coaches like us get trained in how to coach, then let them know struggling on like how to monetize this valuable skill, how to build a solid business, what to do next to grow and to be all the top of this industry.

This is the question. And this book, cust would give you the answer. My name is Karim Amri, and this is coaching secrets podcast.

Uh, you know, today’s episodes. We get to talk about the coaching model now independently of, uh, how you are running your sessions as coach. It’s extremely important to follow a certain model in order to, to cover what’s needed to be covered in the session and to follow a certain process that can lead to helping, uh, our clients achieve what they want to achieve, whether from the session itself or from the contract as, as, as, um, as like, as an overall now, one of the most common and like most known and used model is the grow model.

Now, again, a model is like a sequence of stages, like, like kind of a journey or stages or steps that we are following in order to make sure that our clients is getting well helped and well assisted and well like, uh, uh, coach it to achieve the desired goal.

Now, the grow model, which is, uh, one of the most common modern is, is the model, uh, composite of four, four stages or four steps. Now, each one of the is a G R O N w. It’s referring to the name of the phase.

And the first phase is that starts with G is the goal. Now, initially in any coaching session, it’s very important to identify the goal of the session what’s the client wants to achieve from this session.

Now, usually, this should be like something related to the overall goal of the contract or the partnership you are having with the clients, but it happens that sometimes the client is coming from, but with, with, with the certain goal to achieve that, it’s like a bit different or not in line what’s, what’s the overall like partnership goal. And that’s okay. And that’s normal now at the end, the goal, it should be identified by the client himself.

And, uh, we need, we need to be like flexible in, in dealing with the, with the client’s goal. So this, uh, this is, uh, first phase, which is the goal. Once we are identifying what’s, once we like the goal of the session is being identified. And it’s recommended that the clients start thinking about the goal of the, his session before coming to the session.

So that at least he will, he would have spent some time like thinking going well, what’s he wants to achieve, to avoid wasting like that much time during the session itself. So the second phase is the, uh, that, uh, the art and the grow model is the reality part. Now, the reality is, is the phase where we’re going to explore what’s happening in the client’s life-related did to the goal that you want to achieve for the moment.

Now, what’s, what’s, what’s the reality.How, how has the reality is looking like, how are things happening right now with him? What are the other interaction and all this stuff. Now, this is the second partner. Once we are identifying the goal, we start exploring the reality and here we need to use like explorative questions that will help us understand and have the clients maybe see things that maybe he was not seeing them in his reality. The, the third phase, the third phase is the options.

Now, the options are the, the different, uh, ways tools, capabilities that can help the client achieve hi

During this episode Karim highlights the importance of identifying what motivate us to achieve better results. Each of us and each of our team members has different things that motivates them. We need to be aware about these motivating things and provide them to our teams, to get better performances.

— Transcripts —

Hey, what’s up everybody. This is Karim Amri and welcome to the coaching secrets podcast.

So the big question coaches us is this lot coaches like us get trained in how to coach then lifting. They’re struggling on like how to monetize this variable skill, how to build a solid business, what to do next, to grow and to be on the top of this industry. This is the question, and this podcast will give you the answer. My name is Karim Amri, and this is coaching secrets podcast.

We all wants to improve our results. We all wants to achieve great things. We all wants to be in the top ranks. We all wants to grow, but there’s a question. That’s not all of us. We have the answer of it.

Do we know what really motivates us? Have you considered like one day to sit, like have some thinking time and identify what really motivates us to improve things, to become something, to improve the, to have better results and what what’s what’s what’s what can motivate us? What are the main motivations for us now?

This is, this is an exercise. That’s whether, for us as individual or within, within our organizations or team, it’s very important to identify it and to, to have it like crystal clear, at least to in, in like gradually each and every time. Like it’s six months each year, because our motivation, like things that motivate us like can differ, can evolve with the time.Speaker 0 00:01:49 So identifying them is, is key to help us check. Are we having them or not?

If we don’t have the things that motivate us, how we can be improving, how we can be encouraging our team members on how, how our team members will achieve what you are expecting from them if they are not motivated enough. So each one of us there’s actually the list of motivation. It’s, it’s, it’s huge and big, but let’s, let’s, let’s go through some of the most important ones.

Like some of the people that are motivated by having a sense of belonging, some other people, they are motivated by feeling secured and their jobs, job security is one of the things that they feel motivated. So the more they feel that they’re not risking to be fired or remove from the job, the more they are motivated to, to, to improve, to, to get better results and to work more there are other people who are, who can like be motivated by opportunities and promotions.

The more they’re like the more they think, okay, if they improve their performance and stuff, they can be like upgraded or promoted. The more they’re motivated to achieve some other people they’re like motivated by opportunities for travel. You know, whether individually or within corporates, you will find certain positions in the company that we are offering continuous travels for some, uh, for some team members. And this is one of the things that can motivate people.

Now, other people can be motivated by recognition achievements. Like it’s whether, whether in front of the small group or the big group or sharing matter our recognition for their achievement, uh, by taking pictures of them and posting them like in the main entrance of the company or sharing it in one email to the, to the different like sections or different branches, some other people, they are motivated by the challenge, just that they are facing outward.

The more they have challenges, the more they are motivated. Like we spoke before about the D people. And these are people who can be motivated by challenges. Some other people are motivated by money. So this is their main motivation. Like t

During this episode Karim talks about the importance of using a variety of sources of leads. We need to start by testing and identifying the best source of leads that works for us an dour business. After identifying that source, we then may focus on it, spend ads on that platform, but never keep the whole focus on it only. We need to have a variety so that even when conditions or restrictions are happening for certain channel we still can move.