On this episode of Agency Nation Radio, Cassandra Keogel, sales executive with Eastern Insurance Group in Massachusetts and member of the Big “I” national Young Agents Committee, is joined by two very special guests: Max Revenue, half man, half meme, 100% producer, and Micah Salas, senior vice president at the Christensen Group Insurance.

Together, they created the producer playbook, a 5-module video course for growth minded agents. As producers in the trenches of the hard market, they share sales stories and strategies, and advice for the often-grueling process that goes into building a book of business from scratch.

Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From main street USA to the pages of Independent Agent magazine—we’ve got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit https://www.iamagazine.com/podcasts.

Meet Our Guests:

Cassandra Keogel, sales executive with Eastern Insurance Group in Massachusetts:

Micah Salas: https://www.linkedin.com/in/micahsalas

Max Revenue: https://www.linkedin.com/company/maxrevenuegroup

The Revenue Letter:

https://maxrevenueletter.beehiiv.com/

The Producer Playbook:

https://maxrevenuegroup.kartra.com/page/playbook