Today's RealTrending features Cole Slate, broker-owner of Slate Real Estate in Jacksonville, Florida. Slate doesn't believe in recruiting. Instead, he believes in attracting the right agent for his culture.

"It's important that we and our agents are doing this for the right reasons," he said. What are those reasons? They all revolve around helping people in the community, whether it's through appreciation events for crossing guards, first responders and teachers, or helping buyers and sellers. Slate offers his best practices on community engagement and agent attraction.

Enjoy the episode!

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The RealTrending podcast features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.