Shahzad Chagani runs operations for PE Energy, a Houston, Texas-based supplier of industrial equipment and supplies. The company collects leads online from worldwide B2B buyers and relies on its Colombia-based sales team to convert them into sales.

"Colombia is pretty Westernized," Chagani stated. "We find a lot of college-educated talent there."

In this episode, Chagani addresses his company's backend setup for 100,000 SKUs, the benefits of an offshore sales staff, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6s96

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com