Need a fresh perspective on why deals are truly won or lost? Let's transform your sales strategy with insights from Steve Gilda, co-founder of Ignite Selling, as we dissect the pitfalls of relying on past experiences and assumptions in sales. You'll discover how misplaced confidence can derail your sales pipeline and how the increasing use of AI tools like ChatGPT might be contributing to this issue. We'll also highlight five common assumptions that often lead to stalled or lost opportunities.

We'll explore how price is often the scapegoat in sales failures and how factors like product usability and stakeholder influences play a pivotal role. Steve and Mark share actionable strategies on creating urgency, understanding decision criteria, and pinpointing key influencers to elevate your sales game.

👤 About the Guest

Steve Gielda is the President and Co-Founder of Ignite Selling, a global sales training, simulation, and coaching organization.