Melih Abdulhayoglu is founder and CEO of Comodo, a firm that provides Internet-security and fraud prevention services to ecommerce and other web-based firms. Adulhayoglu received in 2008 an Ernest & Young “Entrepreneur of the Year” award and is an authority on online security. He joins Practical Ecommerce’s Kerry Murdock, who asked him about the logic of EV SSLs, site seals and other steps that ecommerce merchants can take to ensure a safe shopping environment.