On today's RealTrending, we feature Jonathan Spears, founder of Spears Group with Compass in Destin, Florida. His team is ranked No. 16 medium-sized teams by sales volume on the RealTrends + Tom Ferry 2023 The Thousand.

Spears chose a career in real estate at age 18 and went into it with a specific business plan. Part of that plan continues today in how he tracks key performance indicators. Rather than make it difficult, he simplifies the process with his agents. "I would love to say that our system is complex and proprietary, but it's not. I tell my team that there are only two KPIs to track in order to be successful and they're both related to relationships," he says.

Find out more about Spears's business practices, what those two KPIs are, and how he is moving his business forward in today's market.

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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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