For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buying experiences your customers expect. And in the next era, it will be essential to achieve the kind of more niche and personalized experiences that will be necessary to drive growth and win market share. James Semple, Product Management Director at Salesforce and self-proclaimed “Evangelist of the Composable Ecosystem, joined the podcast to discuss the current and future states of contextual omnichannel commerce.