Tony Smith acquired TimberVaults, a direct-to-consumer seller of concealed gun safes, for expansion opportunities beyond firearms. He foresaw hidden storage of other valuables, such as jewelry and documents. 

That was in mid-2022. He's now learning the ropes of running an ecommerce business. In this conversation, he shares his early mistakes, operational decisions, and growth plans. 

For an edited transcript of the interview with embedded audio, see: https://pec-ly.com/?6n4d

For transcripts and embedded audio of all episodes, see: https://www.practicalecommerce.com/tag/podcasts