ill communication: copywriting tips & sales strategies for small businesses

Confessions of a “failed” launch (Part 2)


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In the last episode of ill communication, I shared part one of my two-part series where I shared reflections on what worked in my low-key lazy launch to promote Marie Forleo’s B-School program. In this episode, I’m sharing part two of the series. I'm going to share with you the things that did not go well or things I would do differently if I were to get a do-over. 


Topics covered in this episode include:

  • The first thing I would do differently if I had a do-over
  • My mistake when it comes to social media 
  • The updates I would make on the sales page


While I am still delighted and impressed with the results of this lazy launch, there are some things that I will definitely do differently next time. Tune in to learn what they are! 


Show notes are always available at www.kimkiel.com!


Resources Mentioned:

Check out my Ugly Sales Page: www.kimkiel.com/bschool 

Read why Gen X women are leaving their leadership positions and careers: https://www.bloomberg.com/news/articles/2023-03-02/gen-x-female-executives-are-leaving-their-jobs-in-droves 

Find out more about Vanessa Lau’s sabbatical: https://vanessalau.co/sabbatical


I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.

Enroll now: www.kimkiel.com/pivot

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ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

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