Highlights from this episode include:

• Ask yourself this question BEFORE you discount (5:47)
• This issue may be more important to your customer than price (6:28)
• If you can show your clients this one thing, they won’t care about price anymore (6:54)
• Discount or not, you can only sell to these specific customers (7:07)
• When your potential clients start talking about this… it’s time to sell (7:51)

Highlights from this episode include:

• Why your copy repels buyers like a mall kiosk salesperson (3:52)
• Making this mistake with your offer is destroying your sales (4:42)
• Writing from this perspective is the key to generating unlimited sales from your copy (5:28)
• Why whispering beats yelling and how this guides your writing (8:24)
• Defeat your prospect’s hardwired sales resistance when you do this in your copy (9:21)
• The CTA mistakes you’re making that are ruining your entire sales process (13:20)

Highlights from this episode include:

• The secret to asking questions that won’t set off your prospect’s sales radar (2:27)
• Why asking deep questions can kill a sale (5:09)
• Knowledge is not enough, you also need to add this to your small talk (6:24)
• Never do this when making small talk, or your prospect will hate you (8:36)
• Avoid attempting small talk if people don’t meet these 3 criteria (11:07)
• Use this small talk acronym to avoid embarrassing errors (12:09)
• This faulty view of small talk is costing you sales (12:33)

Highlights from this episode include:

• The 9-word email that turns a dead list back into a cash-generating machine (1:23)
• The simple way you can pitch in every email, even if you hate selling (2:38)
• Statistically, this is how frequently you should be sending emails (6:54)
• Surprisingly profitable topics that anyone can send to their list (9:16)
• Successful email marketers approach every day with this specific mindset (9:58)
• A strategy that makes email lucrative no matter what type of business you have (14:30)
• The counterintuitive method for building a higher quality email list (25:29)

Highlights from this episode include:

• How to avoid settling for soul-crushing “red-flag” clients when you first start selling (2:18)
• Not understanding this crucial aspect of your offer will cause you to fail before you ever meet your first client (6:32)
• Get this one thing wrong, and your relationship with your clients will be a source of constant misery (10:34)
• This is a huge warning sign that you’re about to work with the wrong client (15:08)
• How you fall into a desperation mindset, and how to fix it (17:01)
• This simple mindset shift can turn you into a super-salesperson (18:02)
• Approach your service like this to turn one-time sales into secure, recurring revenue (23:20)

Highlights from this episode include:

• The main reason that trying to talk your way into a sale guarantees your failure (2:11)
• Not a smooth-talking salesperson? Doing these 2 things will help you make more sales anyway! (3:32)
•  Why asking questions will take you from a broke failure to thriving business (6:00)
• The foolproof way to ensure that you’ve gotten ALL the information you need from a prospect (7:27)
• Make this a part of your sales process and you’ll destroy sales resistance and have customers begging to give you their money (8:41)
• The part of the process your customers care about most, and how to give them rock-solid reassurance that you’ll take care of it (12:34)

Highlights from this episode include:

• This master sales mindset leads to results that you will no longer have to be ashamed of (2:29)
• The surprising thing that the best salespeople and top comedians have in common, and how you can harness it to save your business (7:18)
• The sales process boils down to this one simple concept, stop overcomplicating it and start making more money (7:52)
• The 2 critical ideas your customers must be sold on in order to open their wallets (9:20)
• Command authority and the respect of your customers easily with this one step (get this right and you’ll no longer need to beg for sales) (10:45)
• Why you should put yourself in your customer’s future so they no longer see you as a parasite, but a partner (13:15)

Highlights from this episode include:

• How to stop chasing random opportunities just to get paid (2:32)
• The Robert Greene secret to closing more sales (not doing this is costing you clients) (3:12)
• The completely ethical trick that makes clients convince themselves to hire you (4:56)
• The 2 crucial questions you must answer to turn your prospects into clients (9:08)
• The counterintuitive X-factor that strengthens both business and marriage relationships (10:40)

Highlights from this episode include:

• The simple secret to becoming well-known in any community (1:11)
• How to easily begin the sales process… even if you HATE selling (2:44)
• Exactly what to do when you first encounter a potential prospect (5:20)
• Unsure exactly what to say to your ideal client? Try this to charm them every time (6:34)
• The clever way to cut through the clutter of social media job posts and reach influencers in a way that they can’t help but respond to (8:09)

Highlights from this episode include:

• Why a giant email list may not be a magic bullet for your business, and what you should try instead (3:07)
• Struggling to describe what you do? Here’s an easy way to find the right words (4:17)
• How to reach your ideal client without jumping through Google’s endless hoops (5:58)
• The wallet-flattening mistake you’re making that puts unnecessary barriers in front of your ideal clients (6:35)
• The simple way to find clients that works, even for introverts (7:29)