Want to SCALE your construction biz? Book your strategy call here: https://tpb.tools/pod-call 

Your sales process is probably what’s costing you projects - not your building skills or your pricing.

In this episode, we reveal the five critical mistakes builders make during their first prospect interactions that cost them thousands in lost contracts over time.

We break down a proven triage call framework that helps construction businesses position themselves as the expert, uncover client motivations, and build the confidence needed to win more profitable jobs.

You’ll also learn why "speed to lead" matters so much in construction, how to use "minimal encouragers" to dig deeper into a prospects needs, and why having a visible checklist creates instant credibility. 

We go on to explain how to create micro-commitments that make the final decision feel natural, and share specific strategies for addressing common concerns around timelines, budgets, and financial security.

Key moments:

00:01:05 Transfer Conviction Through Process

00:02:48 Call Leads Within 24 Hours

00:03:46 Expert Questions Build Trust

00:04:38 80% Emotion Drives Decisions

00:05:54 Visible Checklist 

00:07:28 Beat Price Objections

00:08:29 Show Project-Specific Success Stories

00:09:23 Create Micro-Commitments

00:10:51 Book Next Steps With Both Decision Makers

Tune in today to transform your approach to winning new clients, convert more leads, and book yourself out 6-12 months in advance with higher-margin projects. 

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👉👉Secure your seat at The 2025 Builders Growth Summit: https://www.builderssummit.co.nz/ 

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Our construction business coaching has helped 2,500+ building companies succeed.

Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

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