Construction Genius

Having a strong presence on social media isn't just about physical structures, but about creating genuine connections that set the groundwork for success in the digital era. In this episode, we have Emma Tessler, founder of Ninety Five Media, reveal the construction CEO's guide to building a strong social media foundation. Discover why diversifying your social media team, including field personnel, is crucial for authentic engagement. She also discusses how storytelling can set your construction brand apart and foster trust with your audience. Emma highlights the importance of crafting a diverse range of content buckets, promoting in multiple media forms, and more. Tune in now and learn how to maximize your presence!

Buy Eric's Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies – https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T

Need an Executive Coach? Book in 10 Minutes to chat about how Eric can help: https://10minuteswitheric.youcanbook.me

Ninety Five Media: https://ninetyfivemedia.co

Instagram: https://www.instagram.com/ninety.five.media

LinkedIn: https://www.linkedin.com/in/emmatessler

Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196

Learn how to create content that converts: https://ninety-five-media.mykajabi.com/mym

As we enter an age of rapid digital transformation, we can no longer hold off AI from entering the way we do our business. Construction is not an exception. How do we navigate this AI revolution? In this episode, Eric Anderton is with Daniel Hewson, the data capability manager at Elecosoft where he oversees the development of overall data and AI strategy. Daniel shares his expertise to help us understand how AI is impacting construction, shedding light on the misconceptions of this technology. He also talks about how we can use AI better in business and what are its limitations in terms of the quality and accuracy of its output and more. Plus, Daniel offers a guide for when you're dealing with AI vendors, partnering with technology companies, and more. Join in on this timely conversation and find yourself equipped with a blueprint for the future as you embrace the inevitability of AI in this industry.

Building a powerhouse team begins with clear communication, scalable processes, and the courage to address challenges head-on. Build not just a team, but a legacy of success through direct and effective leadership. In this episode, we have Sean Hamilton to discuss how to build a strong team, with scalable processes and direct communication. From dealing with responsibilities to overcoming communication hurdles, Sean shares how to handle team dynamics and foster a culture of accountability. He stresses the importance of good communication in the workplace, stating that it is crucial for success in any job. Sean also touches on Take Charge Learning, coaching strategies, and more. Tune in now!

A carpenter becoming a CEO shows how resilience, ambition, and staying true to one's purpose can lead to transformation. In this episode, we have Charlie Fitzgibbon, a former school-goer who initially didn't want to go, who now works as a carpenter and runs a successful construction company, Edinburgh Construction. Today, he shares his journey with us, spilling the secrets to managing growth, overcoming recruitment challenges, picking your battles in the construction industry, and more. Tune in now and hear Charlie's wild ride!

In the construction landscape, quality is not a luxury but a necessity for you to have an edge against your competitors. Prioritizing your quality brings a multitude of benefits to your business and customers. In this episode, Matthew Kleiman, the co-founder & CEO of Cumulus Digital Systems, explains how construction business owners use systems thinking to identify and eliminate quality issues. Using his rational and high-quality manufacturing approach, Matthew was able to share his insights on how leaders could drive quality in projects by establishing a "No Fear Culture" in the industry. He also touches on the importance of transparency and awarding those who report quality issues. Matthew is willing to share his treasure trove of wisdom, so head into this episode to not miss a thing.

Time is money, and it is a non-renewable resource. Due to mismanagement with our schedules, it costs us so much in our business. But why do people struggle so much in managing schedules to complete a job on time? In this episode, Michael Pink, Chief Executive Officer of SmartPM, talks about the key to overcoming construction schedule delays. He also reveals that hiring schedulers is unnecessary because PMs should learn how to do it. That is the problem his company saw, and they decided to create a CPM Bootcamp to address that. Join Michael in this episode and learn to be smart with your schedules and eliminate delays.

Construction is not just about building. It's leading a revolution in how we create, innovate, and redefine progress. In this episode, Gonzalo Galindo, the CEO of Cemex Ventures, discusses the current status and future trends of Contech. Join us as he shows where technology will revolutionize construction, including supply chain efficiency, sustainability, and the use of new materials. Gonzalo details Cemex's digitalization journey, from customer-centric approaches to fostering seamless interactions across the value chain. He also shares how, in five years, job sites could be completely digitalized with robots, AI inspections, and more focus on sustainability. Tune in now and explore Contech 2024!

Have you ever bit on a project where you thought, "I nailed the schedule here," then you get going and you understand that you made a lot of mistakes that have a massive impact on your profitability? It happens a lot in construction. It doesn't mean you're a bad person, but it does mean that you need to do a much better job in construction estimating up front, analyzing the schedule and the risks associated with that schedule. That is the topic of conversation here on Construction Genius, with our guest, Melvin Newman. Melvin is the CTO and President of PataBid. Prior to founding PataBid in 2018, he worked in the construction industry for several years as an estimator and a PM. If you're concerned with the risks associated with scheduling, this episode is for you. Dive right in!

Transform your marketing by embracing human flaws and crafting pivot stories that captivate hearts, build trust, and redefine success. In this episode, Mike Synder, partner at Raptor USA and co-author of The Great Marketing Lie, discusses approaching marketing with a unique perspective—how embracing human flaws and the art of storytelling can lead to powerful transformations in your business strategies. He reveals the secrets of building trust through transparency, even in industries like construction where perfection is paramount. He explores the art of articulating the pivot and how recognizing and addressing unexpected challenges can enhance your brand and captivate your audience. He also discusses the pivotal role of culture in shaping your marketing approach, and how it can define your reactions in times of crisis. And all those are just some of what he covers today, so don't miss out. Tune in now and transform the way you approach marketing.

Building a resilient construction business is not about surviving the storm, it's about managing cash and crews to thrive through any challenge, even a recession. In this episode, Scott Peper joins us to discover the challenges and opportunities faced by the construction industry, especially in the turbulent waters of a recession. Scott explores the survival strategies needed for construction businesses, big or small, to weather a financial storm and venture afloat when facing a recession. He explains why cross-training your teams across various services is a vital aspect of business resilience. He also lists down the dos and don'ts when managing financial crises in construction, from the risks of taking new debt to the importance of having cash reserves. Scott plugs in his book, "The Big Book of Cash Flow," which helps understand the financial side of your construction business. Uncomplicated, informative, and full of practical advice, it's a must-read for anyone looking to strengthen their financial acumen in construction. Tune in now and learn how to keep your construction business afloat, no matter the weather.

Buy Eric's Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

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