Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start. Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Perry explains the principles and ideas used in his books that have helped immensely in discovering the right path to success. He also shares the concept behind elimination and the outcome one can definitely learn from and utilize in growing a business.

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Handling objections is one of the main areas one must face when delving into the world of consulting sales. Most of the time, this response is seen negatively, and many veer away from them as much as possible. Michael Zipursky disagrees. He explains the two essential steps in facing objections and how it must always be seen as a source of strength instead of a highlight of your weaknesses. He also emphasizes how these must be turned into an opportunity for growth and improvement, particularly when you least expect them.

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Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

The COVID-19 pandemic has reinforced that disruptions will come again and again in business. You can only either learn to live in it or get left behind. Nadya Zhexembayeva has chosen the former. In fact, as the Founder and Chief Reinvention Officer of the Reinvention Academy, she has led her consulting firm to a growth of around 500% during this pandemic. What are her secrets? In this episode, she joins Michael Zipursky to share how she helped with the firm’s reinvention as they look out for potential disruptions. Nadya lists down some of the trends that she has observed, and we could take note of for future growth, and then gives advice to consultants on keeping relationships with clients, big and not, and more. While the COVID-19 pandemic has bare open the many vulnerabilities we have in our business, it has also shown us the parts we can improve. Join Nadya as she shares the learning experience we can all get from this as she helps us propel our consulting firm to success.

• Reinvention Academy
• Mark Levy
• California Association of Student Councils
• The Chief Reinvention Officer Handbook

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Mentioned in this episode:

Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

The COVID-19 pandemic has reinforced that disruptions will come again and again in business. You can only either learn to live in it or get left behind. Nadya Zhexembayeva has chosen the former. In fact, as the Founder and Chief Reinvention Officer of the Reinvention Academy, she has led her consulting firm to a growth of around 500% during this pandemic. What are her secrets? In this episode, she joins Michael Zipursky to share how she helped with the firm's reinvention as they look out for potential disruptions. Nadya lists down some of the trends that she has observed, and we could take note of for future growth, and then gives advice to consultants on keeping relationships with clients, big and not, and more. While the COVID-19 pandemic has bare open the many vulnerabilities we have in our business, it has also shown us the parts we can improve. Join Nadya as she shares the learning experience we can all get from this as she helps us propel our consulting firm to success.

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Sometimes, even when you put so much effort into trying to get in front of your ideal clients, you're still not getting great results. It doesn't always mean, however, that it’s a sign for you to abandon ship. Most often, what you need to do is ensure that you're looking at who's your ideal client and what’s the message. In today’s bonus episode, join Michael Zipursky as he shares his insights on when you should shift your focus around your ideal client or your offerings.

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Mentioned in this episode:

Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

Starting your own consulting business can be challenging, but the decision to leave your job and try to make it on your own is always a process. Aga Bajer is the Founder and CEO of a culture strategy firm called Aga Bajer & Associates. She worked with well-known brands like Toyota, Porsche, Citibank, PwC, and many other well-known brands. She is also an author, a keynote speaker, and the host of a podcast called the CultureLab Podcast. On today’s show, she sits down with Michael Zipursky to share what drove him to leave a famous brand like PwC to start his own consulting business. They also get down on how you can develop a network as a consultant and flourish in setting up your own business. Need the push to go start on your goal or get something done for your business or your future? This episode will help you take that next step. 

• CultureLab Podcast 
• ActiveCampaign 
• Bulletproof Coffee 
• AgaBajer.com 

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Mentioned in this episode:

Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

Starting your own consulting business can be challenging, but the decision to leave your job and try to make it on your own is always a process. Aga Bajer is the Founder and CEO of a culture strategy firm called Aga Bajer & Associates. He worked with well-known brands like Toyota, Porsche, Citibank, PwC, and many other well-known brands. He is also an author, a keynote speaker, and the host of a podcast called the CultureLab Podcast. On today’s show, he sits down with Michael Zipursky to share what drove him to leave a famous brand like PwC to start his own consulting business. They also get down on how you can develop a network as a consultant and flourish in setting up your own business. Need the push to go start on your goal or get something done for your business or your future? This episode will help you take that next step.

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In this bonus episode, Michael Zipursky explains why you shouldn’t focus on consulting proposals if you want to win. Rather, focus on having a meaningful consulting sales conversation with your ideal client. Dive deep into the conversation and really understand their situation, their problems, and their goals. Once you know your client’s needs in and out, you’ll know exactly what to include in your consulting proposal. Tune in to learn more! 

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Join the Consulting Success Community today:

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Mentioned in this episode:

Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

Sometimes, one’s love for music will give you more than entertainment. For Gerald J. Leonard of Principles of Execution, this put him on a path toward success in the realm of consulting. Sitting down with Michael Zipursky, he shares how he integrates the musical talents he honed from childhood into his career in consulting, helping scale businesses through programs that actually work. Gerald explains how this experience taught him the importance of getting proper mentorship to continuously improve his skills, particularly his innate marketing skills. He also shares how his constant desire to learn and grow allowed him to write a book, create his own course, and develop a seven-step process in creating the right workplace culture for you.

• Principles of Execution
• Entrepreneur.com
• Culture Is The Bass
• Workplace Jazz
• What If Practice Is the Performance – TEDx Talk
• Jack Canfield
• Vertigo – Apple Music
• Gulf Shores – Apple Music
• Workplace Jazz – Apple Music

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Mentioned in this episode:

Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

Sometimes, one's love for music will give you more than entertainment. For Gerald J. Leonard of Principles of Execution, this put him on a path toward success in the realm of consulting. Sitting down with Michael Zipursky, he shares how he integrates the musical talents he honed from childhood into his career in consulting, helping scale businesses through programs that actually work. Gerald explains how this experience taught him the importance of getting proper mentorship to continuously improve his skills, particularly his innate marketing skills. He also shares how his constant desire to learn and grow allowed him to write a book, create his own course, and develop a seven-step process in creating the right workplace culture for you.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Consulting Success Community today:

• consultingsuccess.com