Why are patients willing to spend thousands on physical products but hesitate to invest in physical therapy services? How can physical therapists meet patients where they are and provide value through innovative care and marketing strategies?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• What is the “Free Water” business model? 
• How incorporating TENS units, resistance bands, and custom orthotics into care plans can enhance patient outcomes and drive additional revenue?
• Why are patients willing to spend on physical products like $1,600 orthotics but often hesitate to pay for therapy services? 
• Are platforms like Amazon and YouTube able to identify your marketing campaign for your potential patients for your retention-patients? And how? 
• Is it possible to expand your physical therapy practice through telehealth, remote therapeutic monitoring, and digital tools? 

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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