March 06, 2025

Content, Community, and Building a 200,000+ B2B Audience with Dave

49 minutes

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.

Dave and Ross cover:

How organic content and SEO fit into a modern B2B marketing strategy
The power of LinkedIn, podcasts, and community for long-term brand growth
How to turn content into a flywheel that drives awareness, engagement, and revenue

Timestamps

(00:00) - – Intro to Dave

(06:50) - – Why organic content is the foundation of a great marketing strategy

(09:18) - – The role of SEO in B2B marketing

(12:33) - – How brands can balance paid marketing with organic content

(15:45) - – The power of LinkedIn and why marketers should prioritize personal branding

(19:17) - – Why podcasts are an underrated channel for brand-building

(22:58) - – How to build an audience and turn content into a long-term flywheel

(28:51) - – The connection between community and content marketing

(32:30) - – How Exit Five grew into a marketing community

(36:24) - – The biggest mistakes B2B companies make with content marketing

(40:41) - – How to measure content success beyond just traffic and rankings

(44:29) - – Advice for marketers looking to build influence in their industry

(47:46) - – Final thoughts

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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By Dave Gerhardt

4.7

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