Content Inc. - The Podcast

The original "three legs of the stool" for publishing was online, in print and in-person.

For today's content creator it's still three legs, but they've changed.

Here's a great example of Mel Robbins and her "three legs" content creation strategy: a book, speaking and a show.

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The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don't do this.

In this episode we break down Matthew McConaughey's Oscar award speech and see how we can become our own hero in 10 years.

Matthew McConaughey Oscar Speech

Snoop Dogg Acceptance Speech

Snoop Dogg Thank Me Song

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A special episode this week with Marcus Sheridan, author of the new book "Endless Customers."

Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our industry. This includes saying what others aren't willing to say, leaning into video, selling differently and showing your human side.

You will get at least one amazing nugget that will change your business forever.

Pick up Endless Customers by Marcus Sheridan today.

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Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed.

Well, anyone can do anything for seven minutes.

Try out this seven-minute method for the next habit you want to start or stop.

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While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch.

I realized all these places have a yes...but.

We all need a yes...but. What's yours?

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During these trying times I think the best strategy is to create as many life options for yourself and your family as possible.

In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health.

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To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time.

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If I ask you, where will your business be in three years, and you don't know the answer, odds are you will not be successful.

You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are secondary.

The reason we do create and write down goals is to manipulate your own thoughts.

Simply put...you are what you think about all day long.

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AI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel.

We need to invest now in our AI education...before it's too late. Here's how.

Links: Inside Anthropic's AI Race

The AI Explored Podcast

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More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part.

And the same goes for you and your career. If you are working for someone else, you need a side hustle.

Here's how.

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