How do marketers get sales organizations to buy in and support their efforts? On this episode of Marketing Trends, we brought in TJ Waldorf to help answer that question. TJ is the Head of Global Marketing at INAP, and spent more than a decade in B2B sales before moving over to marketing.

As TJ sat down with Ian and Lauren, he also discussed how to approach attribution, and what he wishes he had known about marketing earlier in his career.

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