Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle! 

 

In this episode, we discuss: 

• Why you need to embrace different content formats 
• Personalization of content 
• Customer research and customer-centricity 
• The role of technology in content marketing 

 

Dive in: 

[03:33] Content marketing focuses on customer engagement, sales. 

[07:21] Repurpose content considering customer intent and format. 

[11:27] Miss rich research in B2C, customer engagement vital. 

[14:00] Content positioning varies across web and mobile. 

[18:55] Stradivarius excels in engaging, native video content. 

[20:46] Insider Tips from Irem! 

 

Find the notes here: https://keepopt.com/233   

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