Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years. 

 

In this episode, we discuss: 

• Mapping content against the customer journey 
• Actively thinking about the customer journey, or role-playing 
• How content should serve both SEO and conversion goals 

 

Dive in: 

[06:14] Mapping on-site content to customer journey. 

[08:37] User journey encompasses emotional journey with brand. 

[10:27] Understanding customers ensures effective content creation journey. 

[15:23] SEO content must be user-friendly and adaptable. 

[18:05] Involve customer service in content creation process. 

[21:07] Adaptable strategies enhance organic content flow efficiency. 

[22:53] Insider Tips from Hannah! 

 

Find the notes here: https://keepopt.com/230

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