By Annette Richmond, MA
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Li
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The podcast currently has 66 episodes available.
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Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast.
Topics included:
🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone)
🔹Some of the biggest mistakes podcasters make when they launch their podcast.
🔹Strategies to grow your business or start a new one by creating a podcast
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing.
Topics included:
🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)
🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you think.
🔹How to get better results from ChatGPT, and other AI platforms, by creating a framework.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts.
Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me.
Topics included:
🔹What is thought leadership anyway? Sharing your insights is important
🔹Content strategies to build your reputation as a thought leader
🔹Why consistency is essential, so set a schedule that works for you
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
Wondering if you can (and should) write a book? The answer is, YES!!!
In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality.
Topics included:
🔹Why you should write a book (yes, you do have something to say)
🔹How to break writing your book into manageable chunks
🔹Why gathering your original content is the best way to begin
🔹How to stay motivated after the initial burst
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video.
In this solo episode, I share various tips on short-form video Including
🔹Video formats, and which work best on different platforms
🔹The four types of videos and the best ways to use them
🔹A few essentials for every short-form video
and more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge.
That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, pulled from my content vault.
Topics include
🔹Common mistakes event planners make, even if you're hosting a webinar
🔹Strategies to make your event inclusive and keep your audience engaged
🔹Techniques for being a better communicator, like "write for the ear"
🔹A few must-have essentials for your pre-event checklist
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language.
This is why adding videos to your content mix is essential.
In this episode, I share clips from my guest spot on LinkedIn live coach Gillian Whitney's show. During the show, we discussed 4 types of social media video.
🔹Edutainment videos (educate and engage)
🔹How-to videos (educate and teach)
🔹Behind-the-scenes (humanize your brand)
🔹Fun Entertainment (just what you think)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true.
That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you.
In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:
🔹How sharing content can develop the know, like, and trust factor
🔹How content marketing can move prospective clients through the sales cycle
🔹Why advertising alone isn't an effective sales strategy
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events.
Topics included
🔹The advantages of choosing audio events instead of LinkedIn Lives
🔹 Tips to plan and organize panels and guests for audio events
🔹Advice for people who want to start hosting audio events
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Send us a text
Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video.
Topics included
🔹How we can feel more confident in ourselves
🔹What to wear (and not to wear) on video, broadcasts, etc.
🔹Background considerations when you're on a Live broadcast
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
*********************************************
⏬ If you're struggling with content creation strategies or LinkedIn growth DOWNLOAD a FREE CHEATSHEET, Checklist, or Guide to help you move forward.
🔹61 Easy Ideas for Social Media Content
🔹Short-Form Video CHEATSHEET
🔹5-Step LinkedIn Power Up CHEATSHEET
🔹The LinkedIn Scorecard to Evaluate Your Profile
🔹20 Ways to Improve Your AI Written Content
Click here to DOWNLOAD one or all of them today!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
The podcast currently has 66 episodes available.
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