Contractor Growth Network

It's important to look at the world from a plethora of different angles so that you can understand that everyone has a different story. Today's guest comes from a very unique background. Logan is talking to Laura Pholsina, a recent graduate from UNC Charlotte and current employee at Full Sail Marketing. Her parents are from Laos in Asia, giving her and her parents an incredibly different perspective. Stay tuned for an interesting story.

In this episode, we talk about…

• A brief history of Laura's parents and how they came to America
• Escaping the spread of communism and execution
• Laura's father opened his own business during the recession
• Play it safe or stay open-minded when running a business?
• Different levels of spouse support for business owners

Links to resources:

Honda

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Clearly, we are in unprecedented times, but that doesn't mean the bills stop. Now, more than ever, marketing for your business is incredibly important to bring in the bacon. Video marketing is vital to the survival of your business while the world is in a standstill, and when it comes to video marketing, one platform is king. Logan and Alex are walking you through YouTube and everything that goes into making videos. It's good to put out good content to figure out what works, but that doesn't mean people will view it. Learn how to do it right!

In this episode, we talk about…

• Putting out good content doesn't necessarily mean people are going to watch it
• Make your website personal to your clients by including YouTube videos
• Every video you make will live forever
• Common thumbnail items that will get people to stop and read the title
• Make the title about what the video is about, or else
• Crafting a description that captures hooks the viewer in for a watch
• You want your videos to search for these words
• Watch time is the most important metric that YouTube goes off of
• How important is your subscriber number?
• Focus on who your YouTube channel is for and how to help them
• Get the content out there before you worry about the stats

Links to resources:

Black & Decker

Premier Ponds

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Just because the world is moving in the wrong direction doesn't mean that you can't move in the right one! It's okay to be scared, but there is opportunity in times like these. Logan is going to walk you through what you should do as we inevitably head for a recession. So ask yourself, are you going to run out of the building with the crowd, or run into the building in search of a great opportunity?

In this episode, we talk about…

• How Logan's dad grew his business during the 2008 housing crisis
• A scarcity vs. an abundance mindset
• What you should be doing marketing-wise as we move deeper into this crisis
• Double down on video marketing now that everyone is at home
• Your value is where your customers think is valuable
• This is your time to build, not to run away

Links to resources:

Netflix

Amazon

GE

IBM

Apple

Disney

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Selling as about helping other people get a result that they can't get without you. Such an important lesson can only be learned through some extensive experience, and Logan's guest today has plenty of that. Anthony Iannarino is a best-selling author who helps the B2B world with sales, starting his sales career in his family's staffing business. He learned that you get far better results when you focus on your customers rather than focusing on yourself. Learn how to sell the right way and for the right reasons!

In this episode, we talk about…

• Anthony's profession and his journey to get there
• Who you are focused on in the sale itself will determine your success
• Do blogs and other content help people in B2B?
• The similarities and differences between selling B2B vs. B2C
• A domination strategy to ensure you put yourself in the best position to succeed
• Sell the meeting, then the process, then the solution or the project
• There are different levels of questions that you can ask
• Some common sales mistakes that ruin the sale
• Vanguarding conversations by bringing up concerns upfront
• What it means to be consultative for a client

Links to resources:

Spin Selling

The Lost Art of Closing

Check out Anthony's free content on The Sales Blog and YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

What do you need to be doing with your small business today? Everything is shutting down, so, what does this mean for small business owners? As businesses begin closing stores and adjusting hours, the government is going to try to ease the effects by lowering interest rates on small-business loans, thus making it easier for small businesses to borrow money. If you are a contractor, then you fall into this category. Stay tuned to hear about how this affects you and what you should do!

In this episode, we talk about…

• What does this slow in the economy mean for small business owners?
• The government is bringing down the requirements for small-business loans
• Here's what contractors can do today to be proactive during this time
• Make sure that you have access to some long-term money
• How to talk to your accountant and lawyer about moving forward
• Why you should definitely not stop marketing to your customers

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Have you ever read or listened to a book that had so much great knowledge that you couldn't wait to go read it again? If your answer is no, then you need to join the CGN Badass Book Club right now! March's book was, They Ask You Answer, and it is definitely one of those books. Logan and Alex are going to walk you through their experiences with what they have learned from this book and how you can use its lessons in your business. People are going to find what they are looking for, so, make sure you are the one to guide them. However, you need to do it the right way!

In this episode, we talk about…

• Different ways to get the information from your head in front of your prospects
• Using FAQs to educate your customers before they ever reach your door
• The amount of people that are actually seeing content is shooting up
• Here's what the companies that are still getting leads are doing right now
• Why people are way more likely to step in and help companies with a personality
• Assignment selling to the prospect before you meet with them
• You will find the money to put a videographer on your payroll after this fiasco
• These times will set the tone for your company for the next couple of years
• You need to prequalify beforehand or you are going to waste your time

Links to resources:

Miracle Morning Millionaires

Contractor Sales Academy

Exxon Mobile

They Ask You Answer

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Focus on your marketing and your company will be able to thrive in any environment. The state of our world can best be described as a roller coaster right now. During these times of constant shifts, it is more important than ever to stay the course. Logan is here to give you some free marketing information to help you come out of this situation on top!

In this episode, we talk about…

• The mistake that most companies are going to make
• Continue to focus down on marketing in order to keep growing
• Logan's free webinars to help teach and answer any sales/marketing questions
• Everything that you can learn from Full Sail's webinars

Links to resources:

Join our free webinars online:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

This is one of the craziest times in human history. Business, as well as many other things, has changed forever and we are left with many questions. Logan and Alex are here today to talk about one of the most pressing questions for contractors and business people. Where do we go from here as a country and marketing-wise for your business? It's important to remember that the world is not coming to an end, but changing. The choice is up to you whether to adapt or fail.

In this episode, we talk about…

• Big changes for businesses and the contracting industry moving forward
• The silver lining behind all this craziness
• When things are going well, complacency sets in
• There has never been a more appropriate time to start video marketing
• You might as well stay productive during a time where you can do nothing else
• Does it make sense to be giving away deals right now?
• This is where money is going to go when this is all said and done

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Whenever anyone wants to buy something, whether it be a new kitchen or a new car, you can guarantee that they have a deeper reason as to why they desire to make that purchase. It is your job as a salesperson to dig into whatever their pain is so that you can understand where they are coming from. Today, Logan and Alex are breaking down how to get out your shovel and start digging, metaphorically and literally. Learn to see your prospects as humans in pain and you will learn to see yourself as the solution!

In this episode, we talk about…

• Digging for the deeper reason why
• Understanding the pain that has caused someone to make a purchase
• The length of different sales cycles in high-end buying
• Advertising for high-end purchases is different between buying a car and a kitchen
• People need to be incentivized to come in
• How to create the third person in the room and blame them for the high price

Links to resources:

Ford

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

At the time of this recording, we find ourselves in the middle of a global pandemic. While it seems like all business has come to a halt, business owners and leaders have to think in a different fashion. If they don't, they will lose everything that they have worked for. Logan is in the booth with Marcus Sheridan, a professional speaker, and marketing consultant. Marcus wants to touch on a few things to keep in mind for business owners and leaders as the world around them slows down. It's important to remember that even though the world has stopped, the bills do not, so find ways to stay productive!

In this episode, we talk about…

• Maintaining a positive and productive headspace
• It's during hard times where we find a unique focus
• Substituting in-person sales appointments with virtual face-to-face online
• By the time they shake your hand, they should be 70% home
• What it takes for people to finally turn to video
• The shift in sales that will come with the uptick in content
• Why older salespeople should be using video more than anyone
• The goal is to spend more time selling, less time teaching
• There's never been a better time to innovate in your business

Links to resources:

Vidyard

They Ask You Answer

Contractor Sales Academy

Learn from Marcus on LinkedIn or reach out at [email protected]

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com