It’s that time of the year again. Christmas is the time for giving and gifting, and if you’re smart, that will probably include your clients. Does that mean all of your clients, though? Today, Logan and Alex are going to run through how to appropriately gift clients during the holiday season. If you are human, you know that giving the right gift can be a challenge, whether you are giving it to your girlfriend or client. The wrong gift can sometimes do more damage than not giving a gift at all, but giving the right gift can do wonders for future business. Stay tuned to up your gifting game.

In this episode, we talk about…

• What gift giving means and looks like
• Gifting so that your clients think of you for a long time
• Why gifting to past customers is appropriate
• Different types of bad gifts that you should avoid
• Criteria for how much to spend on each individual client
• Utilizing the F.O.R.D. method for picking appropriate gifts
• Making your client the hero if they have a family
• Going the whole way or not at all, don’t half-ass the gift
• Recapping the year and the life of the client

Links to resources:

Tools of Titans

Yeti

Nike

Giftology

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

How people remember your business is going to dictate whether you achieve financial freedom or bankruptcy. To gain the trust of the public, you need to stand out, and the best way to do that is by attacking the biggest problems in your industry. Today, Logan is going to tell you 5 different ways to stand out amongst your competition so people know who you are. These 5 steps will show everyone how unique you really are and why they should choose you!

In this episode, we talk about…

• Finding one problem facing your industry and do the opposite
• Taking what successful businesses do and applying to your business
• Giving away something for free in order to get your foot in the door
• Creating a unique identity for your company
• Building relationships with your clients through gifting

Links to resources:

Tools of Titans

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you’ve got a family business, then you know that sometimes the line between the family and business sides can get muddled. Today, Logan is talking to Laura, who runs all of the social media advertising for Full Sail. Laura and her family have a very interesting background, with her parents escaping Laos due to the Vietnam War in order to make their way to the United States. Coming from nothing, Laura’s father started his own mechanic shop that employed the rest of the family. She got to see first-hand the working-family environment and is here to share her experience with you.

In this episode, we talk about…

• Laura’s family roots from Laos to the United States
• How coming from nothing affects the money mindset in your own business
• Supporting a spouse when starting their own business
• Relationship between the environment at work and home
• Making sure to separate the family and the business
• Understanding that there’s a whole other side of the business that the marketing
• Bringing somebody else in to distribute the responsibilities
• Unique problems that come with working with your relative
• Emotional ups and downs when working with your family

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

An effective marketing plan can be the difference between financial freedom and bankruptcy. That’s the brutal truth. Today, Logan is taking us behind the scenes as the Full Sail team creates a marketing plan for one of their landscaping clients out in Colorado Springs. The problem with landscaping as a whole that it’s always a race to the bottom or the cheapest price. That’s why the team is devising a way to take this client’s marketing beyond just landscaping. Stay tuned to see first hand how a team comes together to create an effective marketing plan to take their client’s business to the next level.

In this episode, we talk about…

• Different reasons that people purchase water features over other features
• Seeking relaxation after a long and stressful day at work
• External, internal, and philosophical problems that people have with their backyards
• Establishing authority, empathy, and a process as the business owner
• Primary and secondary calls-to-action for the client
• Painting a picture of success and failure in regards to upgrading your backyard
• Creating the step-by-step marketing plan after establishing problems and solutions
• Trading educational resources for contact information
• Utilizing life-changing testimonials and proof of past work
• Connecting idea guides and ads to email marketing
• Asking for the sale by selling the design, not the whole job all at once

Links to resources:

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

There are really only two big dogs in the marketing and advertising industry. Facebook and Google dominate the market when it comes to driving people to your website. Today, Logan is going to dive into the pros and cons of using one vs. using the other. Spoiler alert, you can use both for ultimate power.

In this episode, we talk about…

• Letting your website be a 24/7 sales tool
• How people go about finding a company to hire urgently
• Implementing an idea into the heads of the masses
• Using both companies at the same time
• Continuously getting in front of the right people

Links to resources:

Google

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the world of contracting, there exist two types of services provided by contracting companies. You fall into either high-urgency contracting or low-urgency contracting. Today, Logan is giving you a few reasons why he won’t take on high urgency contractors. Stay tuned to figure out which one you are and what not to do when falling in each category. Stick with what you know and stay the expert!

In this episode, we talk about…

• Differentiating between high-urgency and low-urgency contracting situations
• Negatives of doing every service for every person
• The contrasts in energy and mood between categories
• Benefits of having continuous cash flow with low-urgency clients
• Why staying in acquisition mode can kill a business

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the animal kingdom, there lies a singular truth. There is strength in numbers, and that’s exactly where the idea of social proof comes from. What is social proof? It’s exactly what it sounds like, proof amongst the community that you know what you are doing and can get the job done. Today, Logan and Alex are talking all about the social proof gained through testimonials and reviews and how you as a contractor can leverage this social proof to build trust with prospects and customers.

In this episode, we talk about…

• Defining social proof and how it affects customers
• Breaking down the 6 different types of social proofs
• Establishing yourself as an expert when compared to your customer base
• Using celebrity testaments to promote legitimacy
• Individual user testimonials to make the product relatable
• Differentiating between the wisdom of a friend and wisdom of a crowd
• Presenting certifications in order to establish your expertise
• Importance of adding video and written testimonials to your website
• Utilizing company statistics based work history and reviews
• Leveraging past customers’ experiences to overcome objections
• Adding accountability alongside the wisdom of a friend
• Purchasing out of necessity vs. purchasing out of luxury

Links to resources:

Contractor Sales Academy

Yelp

Facebook

Bayer

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s not sexy but man is it effective. What is “It” you may be asking? Blogging. Blogging is the best way to answer questions that customers and future prospects may have. At the same time, you as a contractor are able to show off your expertise. The results aren’t immediate but if you are patient and really put in the time to make it a good blog, then you will see the pot of gold at the end of the rainbow.

In this episode, we talk about…

• What blogging really is
• Taking the time to actually sit down and write about what you know
• Posting online in a way that is aesthetically pleasing
• Finding someone else to write your blogs for you
• Creating different blogs that are based around the same topic

Links to resources:

They Ask You Answer

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

The ability to persuade people to do what you want has built the biggest and greatest things in world history. From empires to mom and pop shops, the power of persuasion has been an essential tool to success. According to Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion, there are 6 tactics when it comes to the art of persuasion. Today, Logan and Alex are sharing with you just how to utilize these tactics in order to grow your business today. Persuasion is the foundation of making any sale ever, so stay tuned and pay attention.

In this episode, we talk about…

• Exploring reciprocity - giving first in order to ask and receive
• Using reciprocity as a business owner for mutual benefit
• Why people continue to work with good and bad companies
• Commitment vs. consistency: getting stuck in your ways
• Establishing social proof to gain credibility with customers
• Stepping in as the pro so that people know you are the authority
• The idea that people don’t hire businesses, people hire people
• Focusing on your “why” and customer service
• Utilizing the concept of scarcity in order to tap into a customer’s FOMO
• Placing items and deals based on price point to influence customer

Links to resources:

Influence: The Psychology of Persuasion

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

The sweetest sound in your head is your own name. Well, there’s a good chance that the second sweetest sound in your head is the name of your business. Having an effective name in today’s world could be the difference between financial freedom and bankruptcy. Today, Logan is going to walk you through the pros and cons in regard to the most conventional ways to name your business.

In this episode, we talk about…

• Coming up with the name “Full Sail” for his company
• Keeping the ball rolling vs. biting the rebrand bullet
• Creating the most generic and boring name for your company
• Researching the frequency of searched terms related to the business
• Pros and cons of having a super out-there name
• Making yourself the brand and face of the company

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A