If you were going to get a new car, would you buy it off the internet, or would you want to go take it for a test drive? There are certain aspects of very high-priced that make it hard to get the signature in a one-step process. This is where hosting marketing events comes in handy. These events allow your potential clients to test drive their project and others to actually experience these brand new kitchens/ponds/etc. from an outside perspective. Logan and Alex are going to tell you why you should be doing events like this and how to actually do it. 

In this episode, we talk about…

• What makes articles and blogs show up in Google
• Establishing yourself as an authority that is trustworthy
• Looking at reviews so that you can know your value to your customers
• Where the new homeowner frustration comes from
• Using social media for means other than to generate leads
• Showing customers what to expect during the event
• Expanding your immediate reach on social media
• Getting customer information for marketing purposes down the road
• Up-sale opportunities when it comes to customer comparison
• Reasons that you should be doing these events
• The power of the follow-up
• Understanding how important it is to build relationships over time

Links to resources:

Loom

Facebook

Apple

YouTube

WebMD

Google

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For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

By being everywhere, you can reach everyone. The goal of your marketing should be to inform as many people as possible about who you are and what you do. Every person buys differently and for that reason, you need to reach different people in different ways. Logan is here today to tell you how to get your business everywhere online. Don’t pigeonhole yourself to one type of customer by only utilizing one marketing tool. Listen to Logan. This stuff works!

In this episode, we talk about…

• Exploring the concept of breaking up
• Why you need to be omnipresent (everywhere)
• Building trust by getting in front of people over and over
• Creating an effective yet simple billboard
• Utilizing different types of social media and why it’s huge
• Having a website that sells your product/service and you
• Thinking about where your potential customers are going online
• Making content that gives value to the people
• How promoting through influencers can make your business explode
• Retargeting customers so that they continue to see your brand

Links to resources:

Amazon

YouTube

Instagram

Twitter

Michelle Branch

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For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Speed is the name of the game people and that is what today’s episode is all about. Coming to market is a huge issue for companies because so many people hesitate and that can kill a company. Everything these days is hurry up and wait, and failure to adapt and the inability to keep up with trends will sink your ship while those that can change stay afloat. For these reasons, speed is everything. It’s always nice to be smart, but being first can have a greater impact on the future of your business.

In this episode, we talk about…

• Why failure to adapt can stop your company in its tracks
• Retaining customers vs. finding new ones
• How Full Sail Marketing got its start
• Things to consider when making a business plan
• Getting in and striking iron while it is hot
• Spending more money to know if it works or not
• Knowing your ideal client who is willing to spend the money
• Stalling when it comes to social media and technology
• What goes into selling a business
• Reasons why now is the best time to get into social media marketing
• Learning more from your mistakes than being scared to jump in

Links to resources:

Subway

Gary Vaynerchuk

Jordan Belfort

Indeed

Facebook

Dave Ramsey Retirement Calculator

Uber

Blockbuster

Netflix

Send the guys your company memorabilia at: 

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For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you have not started marketing your business online, then you absolutely need to start today and don’t stop until the internet goes down forever. The world is changing and you need to change with it. Logan is here to tell you the 3 reasons why your contracting business needs to be marketed online. This doesn’t mean that old strategies and techniques won’t work, but they can be applied online to send you and your business to the next level!

In this episode, we talk about…

• Diversity when it comes to marketing
• Changing with the ever-changing world
• Misconceptions in business everywhere about how to pull in work
• Leveraging your successful work by putting it online
• Pushing new work back out to your old customers
• Make-up of your marketing department, whether you know it or not

Links to resources:

Angie’s List

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Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you could nip a problem in the bud right now and avoid huge problems down the road, why wouldn’t you? There are a few big red flags to be aware of when you are building a contracting business, whether that be within your business or with your prospective clients. Making these mistakes can stand between you and your dreams of financial freedom. Logan and Alex are here today to tell you all about those red flags and how to identify them. Stay wary of these signs so that you can avoid those bumps in the road that could derail your momentum and your business.

In this episode, we talk about…

• Identifying what red flags mean to your business
• Why scaling your business too quickly presents problems
• Setting yourself up for failure with lofty short-term goals
• Reasons that people set ludicrous year-to-year goals for their business
• Contractors talking shit about other contractors
• Pointing everywhere but at yourself when identifying the problem
• Knowing when to blame yourself and when not to
• Feeling empowered by taking responsibility
• Initial red flags when talking to leads
• Factoring in the lifetime value of customers when determining price
• Should you have to prove yourself to the customer?
• Dealing with customer ego and know-it-alls
• Importance of building rapport and trust up-front

Links to resources:

Fyre Festival

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Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you ask a contractor about content, they may tell you about a blog and stop right there. There’s a lot of confusion in the contracting world about what content really is. Logan’s here to clear up the most common misconceptions about what content really is. A true understanding of this stuff can completely change your business in the long-term. 

In this episode, we talk about…

• Defining content and how contractors have a narrow vision of it
• Playing the long game with your content
• Staying consistent with your content the same as any other process
• Investing in sufficient and professional content creation

Links to resources:

YouTube

Facebook

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Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

When you think of contracting businesses, the things that come to mind are usually construction, pond builders, roofers, painters, etc. However, the term “contractor” is not limited to those home-improvement professions. Today, Logan is sitting down with the big media dog himself, Full Sail’s Social Media Video Editor, Alex. Alex’s dad owns a home heating oil company and he is here today to tell Logan all about the company and the aspects of the home heating oil business. This industry is a very lucrative sector of contracting and there’s plenty to learn in today’s episode!

In this episode, we talk about…

• Alex’s journey as he helped his dad build his business
• How Mike Timms came to start his home-oil business
• Different ways that the big home-oil companies try to create a monopoly
• Problems with trying to get a delivery from one of the big dogs during the busy season
• Seeing problems with the current process and going out on your own
• Knowing all the numbers without knowing all the characteristics of the house
• Why Alex’s dad came back to the oil business after being bought out
• Making sure to factor in all of the overhead
• Generating leads with the changing of times and technology
• Dealing with the ever-changing pool of customers, price shoppers
• Price vs. Timing, prioritizing between the two
• Providing the obvious conveniences that other companies don’t acknowledge
• Getting out in front of the little things that nobody thinks about
• Knowing how to hire so that you get the right people who fit in your company
• What Alex would step in and help his dad with right now
• Asking the right questions to make sure you are the right fit for the customer
• Picking out the likes/dislikes from other companies and applying those to yours

Links to resources:

Penny Saver

Petro

Check out Alex’s dad’s company, Timm’s Petroleum!

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Not everyone should be spending the same amount of money when it comes to online marketing. Having trouble figuring out what your number should be? Logan is here today to tell you the two factors that go into what you should be spending on online marketing. Stay tuned to stop yourself from spending too much or too little.

In this episode, we talk about…

• The idea behind online marketing
• What is your willingness to do the work?
• Building trust and expertise online as a brand-new business
• The difference that your current exposure is making
• Working the system both online and offline
• Importance of having an inclusive and impressive website

Links to resources:

Google

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Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Welcome to 2019 people. Video is here and is only going to become more prevalent in the marketing world as the various video platforms explode. Well, there is no bigger video platform than the mac daddy of them all, YouTube.  Logan is here to talk about the ins and outs of Youtube. What can this do for your company as a contractor? Is this even the right fit for your particular specialty? One thing is for sure, and that’s that video is here to stay. So stay tuned to see if YouTube is the best way for you to utilize video when building your contracting business!

In this episode, we talk about…

• Logan’s phone call with a fan about YouTube
• Building trust with homeowners through video even when they are out of town
• Putting prospects in the shoes of the customers
• What people really want to know from your videos
• Educational advantages of YouTube over other video platforms and social medias
• Industries that can benefit from utilizing YouTube
• Showcasing the value that you can bring to the prospects
• Technical aspects of the YouTube ad game compared to video length
• The importance of having an effective thumbnail
• How to get your YouTube video found without sending the direct link

Links to resources:

YouTube

Facebook

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Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Worried about spending too much on marketing when it’s time to start your business? Fear not good people. This is right in Wayne’s wheelhouse and he is here today to share his 5 tips on how to kickstart your marketing for less than $100. How you market your new company is what determines the direction that your company will head towards. Don’t let the fear of high spending stop you from doing it right. 

In this episode, we talk about…

• 7 things that you need to do when creating your own effective and inclusive website
• Contacting any and all of your past customers/industry influencers
• Making a little less money to get your name out
• Utilizing the free-directory sites 
• Creating a Facebook business page so that you can conduct live sessions
• Establishing trust before the first contact
• Spending a little money on a car or truck magnet so people can see your brand

Links to resources:

Google My Business

Facebook Business

Yelp

Home Advisor

GoDaddy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook