Contractor Growth Network

You decide to go into business for yourself and bam, you aren't making the money that you were hoping for when you left your cozy job. There's a great chance that you are stuck in the Craftsman Cycle. Like a crazy person, it seems that most people stuck in the Craftsman Cycle have no idea that they're in it until it hits them in the face. Don't wait until you get to the asylum to realize you're insane. Get out of the Craftsman Cycle!

In this episode, we talk about…

• The 4 phases of the Craftsman Cycle
• What happens when you do top-quality work for low prices
• How to break out of the Craftsman Cycle
• Guessing your numbers is not going to solve the problem
• This is unique to contractors because they are expected to work for free

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Your website is your front end and it's really what people will base their hiring decision on. If you have a lazy or ugly website, people will write you off no matter how great you are at your craft. Logan and Alex are talking about the 5 things essential to your website to build trust with prospects and capitalize on that trust. Changing one or two things about your website can change your business massively, so, invest in your website because it could determine the future of your company!

In this episode, we talk about…

• What people want to see when they look at your website
• You will lose a lot of people if your website is hard to navigate on a phone
• Make sure the initial gut reaction to your website doesn't put you in a hole
• Keep everything very easy to navigate as not to scare off any customers
• People that want to be guided vs. people that go off on their own
• Don't overcomplicate the personalization of your website
• Can you solve the underlying need that the prospect needs you to solve?
• Things that make a great customer experience
• You must include basic website conventions

Links to resources:

Mercedes

Target

Nike

Amazon

Google Business

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Search engine optimization, SEO, is not only the most confusing part of marketing online but also the most important! SEO is the best way to work your way up the rankings in Google. Logan is going to walk you through all things SEO and how it can actually help you generate revenue as a contractor. Figure out how this works so you can optimize your content to bring in maximum leads!

In this episode, we talk about…

• It doesn't matter how high you are on Google if your website sucks
• The cost of SEO marketing can vary depending on what you are really getting
• Building for the future instead of just the right now
• Here's what SEO really comes down to
• Blogs help answer all the questions that future customers might have
• What goes into SEO and what you should optimize

Links to resources:

Google Business

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Being human means you are going to go through life with strengths and weaknesses; it doesn't matter who you are. You don't have to let those weaknesses stop you from achieving success. Logan's guest today is Shawn Van Dyke, a contractor business coach, author of 2 best-selling books, and an international keynote speaker for construction groups all over the world. Shawn started as an engineer, quickly moving into project management for large contractors where he was able to see all the trades work together. After years of helping manage projects, both others and his own, he began building scalable systems for other contractors to help build their businesses. Learn to recognize your strengths and weaknesses so you don't bury your business when someone else can save it!

In this episode, we talk about…

• Shawn's background and how he made his way to where he is right now
• Assessing your personality in order to figure out strengths and weaknesses
• You have to be self-aware so you know when to hire someone else
• How to identify if you are stuck in The Craftsmen Cycle
• The word "no" can be the most profitable word in your business
• Here's the easiest way to break out of The Craftsmen Cycle
• What makes The Craftsmen Cycle unique in the contracting industry
• Everyone buys your marketing, not the product or service
• Pre-qualifying to find the right clients and projects
• Focus on the most valuable piece of content that you can provide

Links to resources:

TikTok

Profit First For Contractors

Check out Shawn on Instagram!

For a free copy of Shawn's book: https://shawnvandyke.com/

The Contractor Fight

Contractor Sales Academy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Communicating with clients and prospects goes way beyond talking designs and numbers. These are human beings that you are communicating with, so treat them that way. Christie Bohmert is the client-relations manager for Full Sail Marketing and the Contractor Sales Academy. Today, Christie wants to share 7 tips to effectively communicate with clients. Use these great techniques to connect more deeply with your clients and earn their trust!

In this episode, we talk about…

• Paying attention to the other person's tone and also your own
• A good persuasion technique that allows you to influence those you are interacting with
• Active listening is so important whether in-person or over video call
• Learn to read people you talk to so that you can speak their language
• Ask clear and concise questions to uncover your prospect's true motivations
• Utilize video platforms to build trust with your clients
• Take advantage of the opportunities to fall on the sword

Links to resources:

GoToMeeting

Looms

Vidyard

Contractor Sales Academy

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Your alarm goes off at 5:30 am and what do you do? If you're like a lot of people, you hit that snooze button a few hundred times. Not only does this mess up your sleep schedule, but you also lost valuable hours in the day. Logan and Turner are talking about the book for April, Miracle Morning Millionaires. There are so many things that you can get done when you wake up early. Basically, if you can wake up and win the morning, you'll win the day.

In this episode, we talk about…

• Progressing from a late nighter to a morning person
• The 5 things that you need to do to get up in the morning
• Force yourself to get out of bed by utilizing a distant second alarm
• SAVERS acronym and how it helps you take time for yourself
• Find what works and don't overdo any of it
• Map out your miracle morning vs. your lazy morning
• Losing your morning sets you up for potential failure for the second half of the day
• Waking up in the morning brings discipline to do other necessary tasks
• Manipulation vs. persuasion

Links to resources:

Rich Dad Poor Dad

Billions

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Nowadays, people search the web for everything. So, how do you as a contractor make sure people find you? Turner Arrington is here to talk about how to start a blog and why SEO is incredibly important for contractors. Organic SEO blogging takes time to work as you make your way up the ranks of Google. The most important thing is that you start!

In this episode, we talk about…

• The basic psychology of buying
• How to work your way up the ranks of Google
• Start off small and advance your techniques as you go
• Be realistic about your timeline of turning trust into ROI
• Avoid taking any shortcuts as Google may smite you
• Content that you should focus on once you begin blogging
• Easiest places to start blogging and how to write

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

All contractors who are trying to grow a business have one thing in common, and that thing is they all steal time from their families. You don't want to be absent for some of the most important parts of your children's lives, and Logan's guest today, Zach Babcock, knows all about that hardship. Zach had a hard life growing up without a father and eventually found his way to drugs and legal trouble. He created his podcast, Underdog Empowerment, that changed his life forever. Zach went from five years in prison to a 6-figure business. His message is simple: stay in that underdog mentality and never lose that hunger to achieve greatness!

In this episode, we talk about…

• The Cliff Note's version of Zach's journey to where he is today
• How the absence of his father affected the rest of his life
• Processes are never perfected, only optimized
• Walking the fine line of staying true to yourself and owning potential
• Have the confidence to double down on who you are as a person
• The system is designed to keep those who have made mistakes in the system
• What is Underdog Empowerment and what has the journey looked like?
• Important media and marketing resources for different size businesses
• Books that Zach recommends to change your life
• Parting advice about how to stay hungry and achieve your dreams

Links to resources:

Traction

Man's Search For Meaning

Check out Zach's Instagram

Take a look at Zach's work and listen to his podcast on his website: https://underdogempowerment.com/

Learn how to podcast: www.https://underdogempowerment.com/logan

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

COVID-19 is sending the world of business into a frenzy, but would you believe that there is actually some light in this dark tunnel? The government is giving out loans that don't have to be paid back! Today, Logan is telling you why COVID-19 is actually going to favor smaller businesses compared to large-scale businesses. Don't be a victim. Make light of the situation that we are in and control what you can control!

In this episode, we talk about…

• The fed is putting a lot of the power back into the small businesses
• Brand new unemployment claims are the last things that the government wants
• Payroll decides how much you can actually borrow
• All this chaos is going to bring the community closer

Links to resources:

Facebook

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Fitness, money, and marketing, what do they have in common? Instant gratification is impossible! Contractors who hate marketing go in with the mindset that instant gratification is possible, and because of that they burn out and quit doing what they need to do to get that delayed gratification. Today, Logan and Alex are going to tell you why you should put time and effort into your marketing even though it doesn't change your business instantly. Just like when planting a tree, the best time to start marketing was 20 years ago, but the next best time is right now!

In this episode, we talk about…

• The reason that people don't put aside small amounts
• What happens when we hit that threshold where progress slows
• Quarantine doesn't mean you should slow down your content production
• Where a lot of people go wrong with their marketing
• Biggest objections that people have when it comes to marketing
• Marketing is the combination of lead generation and building your brand
• Understand the micro-metrics that marketing is measured by
• What starts as a habit can turn into incredible growth over a long time
• How to get started on your marketing journey right now
• Have a clear goal so you can narrow down the correct marketing services
• Focus on what you can control and forget about what you can't

Links to resources:

YouTube

Home Advisor

Angie's List

Tony Robbins

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com