Contractor Growth Network

No matter what industry you work in, the sales objections that you face are all going to be the same! It may sound a little different, but if you can learn to translate these objections, then you can know how to handle them. At the end of the day, there are really only 4 or 5 real objections. Billy Gene is in the house with Logan today to talk about those sales objections and how you can navigate your way through them!

In this episode, we talk about…

• Always overcome objections with questions
• How to know if you missed on the objection or the entire presentation
• Marketing and sales can be broken down on the golf course
• The art of persuasion bleeds into both sales and marketing

Links to resources:

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Business owners are all human, and as humans, they have their own opinions on politics and the state of the world. How then do business owners voice those opinions without affecting their business negatively? You have to be willing to face the backlash that comes with speaking and be aware that there will always be opposition. Logan and Alex are talking about voicing your political opinion as a business owner.

In this episode, we talk about…

• Balancing your right to voice your opinion with community reaction
• Be aware of the future backlash to your opinion
• Your true opposition is Cancel Culture
• Think about how your business will be affected before you speak out
• Redirect that time and energy towards your business
• Americans are more passionate about their side than ever
• Don't feed into the stigmas about contractors

Links to resources:

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Why should you try YouTube and the world of online video for your marketing strategy? Everyone is so afraid to put out content because it's not perfect, but video marketing is only going to continue to grow. If you are not using video to market in 2020, you need to adapt now or your contracting business will not survive!

In this episode, we talk about…

• Why you should not wait for perfection to start posting videos
• Create value with your videos so that you can reach more customers
• Business struggles will translate to your home life
• Give someone a platform to speak to your audience

Links to resources:

Key Person of Influence

The Idaho Painter YouTube

The Business Brush

The Business Brush TV YouTube

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Right now, an NFL team is changing everything from its logo all the way to the name of their team. The Washington Redskins are going through a complete reboot, and that's a lot harder than you might think. Logan and Alex are back to talk about changing your brand after having spent years establishing your business, just like Logan's beloved Washington Redskins. Your brand represents what you stand for, so, changing your brand is a really big deal!

In this episode, we talk about…

• What a company brand really encompasses
• You can't rebrand without changing yourself and the business
• A good logo should represent what you want your brand to say
• Why people should not be so attached to their business name
• Ask your clients what they think about your logo, not other contractors
• How to know if you need to rebrand your business

Links to resources:

Apple

Pixar

Bar Rescue

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Whether it's a good one or not, everybody has a process or system in their business. If it's not good, it's not the end of the world, but adjustments are needed. What you need to do is take a look at your entire business and put a system together that will avoid the potentials for failure!

In this episode, we talk about…

• Start big picture then start to get specific
• Your systems and processes are never done
• You can take an existing system and make it unique to your business

Links to resources:

E-Myth

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Whether you're a homeowner or a contractor, you are looking for an ideal match. You either want the best contractor for your project or the best project for your contracting company. Today, Logan is in the house with Jean Brownhill, the Founder, Owner, and CEO of Sweeten, a marketplace that allows homeowners with projects to match with an ideal contractor. They have been in business since 2011 and have acted as renovation matchmakers for thousands of projects. Use Sweeten and find your match made in heaven for your project or contracting company!

In this episode, we talk about…

• How homeowners get started on the road to finding the ideal contractor
• Different project characteristics that are used to find the best match possible
• Optimizing matches for transformation renovation projects
• Sweeten's origins and journey to where it is today
• What makes Sweeten different from its competition
• Finding the right general contractors for their system
• Looking to the future for Sweeten and how it turns into a verb
• The common sentiment towards general contractors is backward
• Effects that the global pandemic has had on the contracting industry
• There are so many ways to stay proactive right now

Links to resources:

Use Sweeten to find the best match for your project or business!

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Most people use systems and processes as an excuse not to do something. Why? What are systems and processes? Why do you need them? Logan and Nick are in the house today to answer all these questions. One thing is for sure, effective systems and processes can help take your business to the next level!

In this episode, we talk about…

• Defining effective systems and processes
• Why writing these down makes them more legit
• Onboarding processes are so much faster when they are written down
• You have to think about the long-term effects

Links to resources:

McDonald's

E-Myth

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Remember when Blockbuster refused to go online and claimed that Netflix wouldn't last? Well, when was the last time you saw a Blockbuster? If you have an offline business, this could be you if you don't play your cards right. Logan and Alex are talking about what just happened with Brooks Brothers and how to make sure it doesn't happen to your contracting business. You can't just be a placeholder, so, get with the times and kill it online!

In this episode, we talk about…

• The "too big to fail" theory and why it's a bunch of bs
• Failure is inevitable if you don't go all-in on the internet
• Stop trying to change how people habitually buy
• Just waiting for the new guy to figure out how to move online to offline
• Give the customer the experience that they are looking for
• Making the move from offline to online
• Find 5 things that you can audit about yourself

Links to resources:

Amazon

Qdoba

Blockbuster

Brooks Brothers

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Who is Nick May? Nick May has been a paint contractor in Denver for the last 21 years after he started painting houses in college. He had other jobs after college but realized it wasn't all it cracked up to be. Today, he has a staff of 22 people between his painting and media companies. His head is booming full of ideas and that has led him to branch out beyond just being a painter!

In this episode, we talk about…

• Nick's painting journey that led him to where he is
• Why Nick is branching out beyond just painting
• The power of podcasting saved Nick's business
• Marketing for painters through education

Links to resources:

Nick May, Walls by Design

The Business Brush Podcast

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Sales and marketing are the two most important parts of business and there's no argument about it. Logan is in the house today with Billy Gene from Billy Gene is Marketing. Billy teaches over 100,000 students in 75 different countries on how to sell and market. At the end of the day, without good sales and marketing strategies, there is no way to run a successful business!

In this episode, we talk about…

• 30,000-foot overview of what Billy does
• Importance of role-playing when you work in sales
• How to overcome objections with questions
• The relationship between effective marketing and sales
• Connecting with the audience at a deeper level
• You can't beat the trending topics, so join them
• Business does not have to be boring
• Balancing work with home life and family

Links to resources:

Scaling Up

Billy Gene is Marketing

Billy Gene is Marketing Podcast

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com