Sales and marketing are the two most important parts of business and there’s no argument about it. Logan is in the house today with Billy Gene from Billy Gene is Marketing. Billy teaches over 100,000 students in 75 different countries on how to sell and market. At the end of the day, without good sales and marketing strategies, there is no way to run a successful business!

In this episode, we talk about…

• 30,000-foot overview of what Billy does
• Importance of role-playing when you work in sales
• How to overcome objections with questions
• The relationship between effective marketing and sales
• Connecting with the audience at a deeper level
• You can’t beat the trending topics, so join them
• Business does not have to be boring
• Balancing work with home life and family

Links to resources:

Scaling Up

Billy Gene is Marketing

Billy Gene is Marketing Podcast

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

As consumers, we assume that things on a website are going to be in a certain place. We expect to see the contact button or the social media links up in the right corner. The final piece of a website that you want to make sure you adhere to is basic website convention. People try to get too cute with their website and end up scaring people away. Don’t give people an excuse to leave!

In this episode, we talk about…

• You want to be different, but not in the wrong ways
• Basic website conventions that you must include
• Contractors want to build wealth and a legacy
• When you are unwilling to spend, you will miss out on the money
• Google likes when people stay longer on the website
• Recap of the 5 tips on the website checklist

Links to resources:

Mercedes-Benz

Amazon

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

99% of contractors try to sell on the wrong emotion and that’s why their business becomes stuck in the same place. They focus on the wrong parts of the sale and end up losing the sale. Why sell on communication when your client cares about speed and efficiency? Logan and Alex are here today to tell you how to find the right emotion when selling. It’s vital to understand the client’s motivation so that you don’t waste your time selling on the wrong emotion!

In this episode, we talk about…

• Reasons why people buy expensive products
• Understand what people focus on when they are looking to buy
• You’re doomed from the beginning if you are selling on the wrong thing
• Find out why the client is getting the renovation done
• Focusing on the pain that the customer is experiencing
• Switch your experience into how they care
• Business owners make the mistake of making it about themselves
• It’s easier to sell work that you’ve already done

Links to resources:

Mercedes-Benz

Apple

Bayer Back and Body

Amazon

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

On your website, you need to show why you are better than your competitors. Quality of work, expertise, and overall customer experience are the factors that will separate you from your competition. So, how can you show these things to your potential customers? That’s what Logan and Alex are here to tell you!

In this episode, we talk about…

• What makes up a good customer experience
• Show people that you are there for them
• Sell yourself before you’ve ever even spoken to the customer

Links to resources:

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

Taking the first step is always the scariest part of starting any journey. As humans, we want everything to be perfect before we take any action. The problem with that way of thinking is that perfection is impossible, so if that’s what you want then you’ll never start. Taking imperfect action empowers you to get past that initial step and begin to fail forward. In order to get everything just how you want it, you have to make mistakes and see exactly what you don’t want!

In this episode, we talk about…

• Pros and cons of taking imperfect action
• Naturally, many of us are afraid of rejection
• Consequences of inaction can destroy the future of a contracting company
• Some people need someone else to tell them when it’s time to move
• We only like to solve problems that we have solved before
• Stay proactive with your growth during a world crisis
• You have to be smart about taking that first step

Links to resources:

Google

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

Most website companies make the mistake of overcomplicating their website. This is a problem because it can confuse the customer. Too many people make this mistake in order to get higher on Google’s list. The thing that we have to remember is, Google is not the client. Make your website personal so you can make your client feel special!

In this episode, we talk about…

• Google is not the client
• Make the product feel more special for the customer
• Solve the prospect’s underlying emotional need

Links to resources:

Google

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

There are right ways to grow your paint contracting business and there are wrong ways to do it. Logan’s guest today is Nick May, a painting contractor in the Denver area for over 21 years. Nick helps painting contractors create content with the goal of growing their business through digital marketing, YouTube specifically. He aims to teach contractors how to implement systems and processes into their businesses that will help them market and sell their services. A great system will help keep your business on track as it grows!

In this episode, we talk about…

• Nick’s story and how he got to where he is today
• Defining a system or a process in a contracting business
• Why writing down your system is vitally important to success
• The only way that contractors want to hire someone
• Here’s what every painting contractor should have in place
• Where to start when creating systems and processes
• Why Nick is now focusing mostly on video and YouTube
• You always end up taking your work home with you
• Tips and tricks for YouTube marketing growth

Links to resources:

E-Myth

McDonalds

1-800-GotJunk

The Shane Company

Check out all of Nick’s great content and services: https://thebusinessbrush.com/

The Business Brush Podcast

The Business Brush TV

Small Business Naked

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

When you want to go buy something on a company website, your experience will mostly be dictated by the website’s ease of use, meaning, how easy it is for you to accomplish what you set out to do. People want a simple experience. That’s it!

In this episode, we talk about…

• People just want a simple experience
• The first thing that a customer wants to see
• Reasons that your website needs to feel easy
• All buttons should end up leading back to the Contact Us page
• Bridge the gap between their pain and your solution

Links to resources:

Target

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There are so many world issues at our doorstep today. Many companies and brands are speaking out against everything that is wrong, but how exactly should you be discussing these issues publicly? Logan and Alex are here to talk about how to discuss these views internally and externally as a company. Open discussions are the only way to understand how everyone in your company is feeling. Clearly, everything is not alright in the world, and change is absolutely needed. One thing is for certain; silence is not the answer!

In this episode, we talk about…

• Discussing everyone’s viewpoints internally in the company
• When you have diversity, you have different ways of tackling problems
• Each generation has different issues to deal with
• Open dialogue can help avoid the wrong thing getting to the public
• Your brand is your culture, so make sure to communicate who you are
• Silence is one of the worst things that you can do
• You don’t get to choose how people feel about the decisions that you make
• What we can all do to keep the change moving forward
• Stand for what you believe in, don’t fake it

Links to resources:

13TH On Netflix

Chick-fil-A

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

For websites, and business as a whole, people tend to overcomplicate and do far too much. If your website is all text and you are in a visual industry, what does being number 1 on Google really mean? Logan and Alex are talking all about how to create an effective website. The initial gut reaction to your website means everything, so make sure it is a good one!

In this episode, we talk about…

• A bad initial gut reaction can put you in a hole
• If your website looks cluttered, there will be a bad gut reaction
• Set up your website in a way that entices people
• Make everything simple and easy to use

Links to resources:

Walmart

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Join the CGN Badass Book Club Facebook!

Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com