Contractor Growth Network

Outdoor landscaping is different for everyone. For some, it's a one-time project; for others, it's a constant work in progress. Logan's guest today is Micah Miller, owner of Easton Outdoor, a landscaping company. Though they help maintain some of their clients, most people wait until the next project to work on their outdoor landscaping. Micah is using Facebook to establish himself as an expert in his field!

In this episode, we talk about…

• Maintenance doesn't look like what most people think it would
• Only about 1% of clients stay on for continued maintenance
• Some properties are a work in progress
• Shifting mindset from maintenance to mostly project work
• Micah looks to mimic those around the country on his social media
• The thought process in Micah's mind when creating posts

Links to resources:

Easton Outdoor: https://www.easton-outdoors.com/

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Look where you want to be in the future and reverse-engineer that down to what you need to do today to get there. Today, Logan's in the house with Tommy Mello, the owner of A1 Garage Doors, host of the Home Service Expert Podcast, and author of The Home Service Millionaire. Started in 2006, A1 has absolutely exploded with multiple catalysts over the years. COVID has forced Tommy and his company to become efficient through innovation. The decision to invest in marketing when everyone was pulling out of marketing has launched A1 into record numbers!

In this episode, we talk about…

• Tommy's journey into and through the garage door industry
• COVID has forced companies to dig deep for efficiency
• You have to bring on more roles if you want your company to grow
• Go visit who you want to become; learn from them
• Breaking down the legitimacy of the 3to10 rule
• Creating a culture of transparency and fun will show employees that you care
• People want an amazing experience and are willing to spend the money on it
• Give people a better "why" it is better to work for you
• Keep your employees happy by offering a great opportunity program
• How the podcast and book have helped shape the business

Links to resources:

Fed Ex

Amazon

Indeed

Craigslist

Bank of America

Wells Fargo

ServiceTitan

A1 Garage Doors

The Home Service Millionaire

Home Service Expert Podcast

Home Service Expert Facebook Group

[email protected]

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There's not a company on this planet that wasn't affected by the pandemic in one way or another. That being said, there's no use crying over spilled milk. The choice is simple: either adjust to COVID or watch your business crash!

In this episode, we talk about…

• How COVID's introduction to the US has affected business
• The resistance to using technology disappeared
• People are beginning to invest heavily in their own homes
• Stay proactive when trying to grow your business

Links to resources:

Sweeten

Disney

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

The 2020 presidential election is on the horizon, and just like clockwork, campaign ads along all forms of media are pouring out. All these ads are meant to sway the way that viewers think, and ultimately, how they vote. Logan and Alex want to tell you all about the power of the words that you use. Take everything that you see on TV with a grain of salt, because you might not understand the actual effect that it is having on you!

In this episode, we talk about…

• Comical political ads that have caught Alex and Logan's eyes
• You have a much better chance of making a sale if you use the right emotion
• Naturally, people want to associate themselves with people like them
• Don't just talk; put in the work and walk the walk
• What they are actually doing with smear campaigns
• Attaching a visual to a client's dream will evoke more of an emotion
• How you know when they have no grounds to stand on
• It's a lot easier to go negative than it is to go positive
• Pay attention to the subtle things that these campaigns are doing

Links to resources:

Audi

Mercedes-Benz

NRA

Joe Biden

Sarah McLachlan

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There's no denying the narrative that surrounds contractors. For some reason, people think contractors want jobs to go on indefinitely. How crazy is that!? Jean Brownhill is in the house to talk about how Sweeten is changing that narrative around working with contractors.

In this episode, we talk about…

• You have to learn the same thing in every new market
• The narrative around general contractors is so backward
• Sweeten considers GCs its customers and long-term partners

Links to resources:

Sweeten

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

The number one reason that people and businesses stop growing is actually self-inflicted. They just can't get over that hump. They are stuck in their comfort zone. After too many years of staying inside of their comfort zone, people can become bitter and jealous. Getting out of your comfort zone is the only way that you and your business can grow. Logan and Alex are here today to tell you how your dreams are actually just outside of your comfort zone!

In this episode, we talk about…

• Many people stay in their comfort blanket and sabotage everything else
• A scarcity mindset will hold you and your business back for years
• When to decide that it's time to rip the bandaid off
• Take as more risks to maximize your opportunities
• Make the most out of whatever situation you are in
• It takes a massive amount of energy to leap from one person to multiple people
• Within times of crisis are hidden opportunities for business owners
• When you are lonely, you don't want to reach out to people
• Just because they are risks does not mean they are uncalculated

Links to resources:

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Finding the right general contractor for your home renovation project is a tall task. Today, Logan is talking to Jean Brownhill, the Owner, Founder, and CEO of Sweeten, a matchmaking marketplace for general contractors and those with renovation projects. Sweeten helps close the gap of uncertainty between homeowners and general contractors!

In this episode, we talk about…

• Sweeten works with projects that are complex enough for a GC
• How people find Sweeten for their projects
• The information that GCs want to know
• Sweeten stays involved all the way to project completion
• GCs are vetted thoroughly, so everyone knows what they're getting into

Links to resources:

Sweeten: https://sweeten.com/

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Switching the entire direction of your company is scary, but it might be just what you need to give your company a spark. Logan is in the house today with Micah Miller. Micah started in 2003 with a bicycle and a push mower, mowing neighbors' lawns for money until he was able to build a lawn care and maintenance company. At just the beginning of last year, he decided that the 10% profit margin on the maintenance side just wasn't enough. Micah decided to put all of his eggs in one basket, sell his maintenance side, and go all-in on outdoor property enhancement. He knew this switch was going to be a process, and through the power of social media, he knows that his patience has paid off!

In this episode, we talk about…

• Micah's background and his journey to this point
• The differences between property maintenance and property enhancement
• People need to know that this is not an instant gratification process
• Change your clients life by the way they live
• How to properly present yourself on social media
• The more live content you push can be tied to your sales numbers
• Long-term client behavior vs. short-term client behavior
• Common goals need to be at the center of your team
• How much time you should be dedicating towards your content creation

Links to resources:

Easton Outdoors Facebook: https://www.facebook.com/eastonoutdoorsllc/

Easton Outdoors Website: https://www.easton-outdoors.com/

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Billy Gene just purchased a sprinter van with the goal of outfitting it as a marketing tool. Becoming more profitable is his main focus, so he is ready to take his business to the next level. He knows that there has to be a layer of fun to business in order to be successful!

In this episode, we talk about…

• Business does not have to be boring
• Billy Gene shows what is possible in a short amount of time
• Choosing clients based off of the entertainment factor
• One of the biggest mistakes that small businesses make
• Balancing family with a tight business schedule

Links to resources:

Scaling Up

Billy Gene Is Marketing Instagram

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

People who are uncomfortable talking about money are uncomfortable having money. True or false? That's what Logan and Alex are here to talk about today. There's a lot of perspectives when it comes to being comfortable with talking about money. At the end of the day, not everyone who has a lot of money is comfortable talking about how much they have for whatever reason and vice versa. Don't assume someone's wealth by the way they talk about money!

In this episode, we talk about…

• It's all about how you present your perspective on money
• Discrepancies can cause a problem in certain situations
• Money discussions, like many topics, can be influenced by family
• Each generation is less money motivated that the previous one
• Shift your mindset around money and you'll see your numbers go up
• Correlation between investing and comfortability talking about money
• Being an entrepreneur vs. being entrepreneurial
• There's nothing wrong with making your numbers public

Links to resources:

Graham Stephan YouTube

Bar Rescue

Full Sail Marketing Facebook

Join the Contractor Growth Network Facebook Group!

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com