In this episode of eCommerce Odyssey we talk to Valentin Radu from Omniconvert. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Omniconvert has helps global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalisation, and customer research.We talked about:Tell us about OmniconvertHow are smart companies managing their website CRO?How do you see websites evolving over the next few years?Will services like Shopify mean all websites are the same?What is your favourite eCommerce growth tactic post iOS 15?How should companies best use zero and first-party data to grow?What are your tips for increasing customer lifetime value?What is customer value optimisation in Ecommerce?Do you think that CRO will merge with CVO?What has inspired you recently?Valentin was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.