To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you.

Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response.

In this episode, I talk to Ryan about:

• How to become a medical or healthcare copywriter
• The creative process his agency follows to create a campaign
• Why pitching for new clients is a nightmare (necessary, but still a nightmare)
• The pros and cons of niching as a copywriter
• How his agency chooses and hires copywriters
• Why content marketing work (and proof that it does)
• Tips for copywriters starting out
• Why he wrote his book and the impact it had on his career.

Mentioned in this episode:

• Ryan Wallman on Twitter
• Wellmark 
• Delusions of Brandeur by Ryan Wallman
• Ad Teachings

Read the show notes

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