So you want to be a copywriter with Bernadette Schwerdt

By Copy School & Australian Writers' Centre

What's So you want to be a copywriter with Bernadette Schwerdt about?

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

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So you want to be a copywriter with Bernadette Schwerdt episodes:

05.26.2024
COPYWRITER 072: How to use podcasts to build your business with Lyndal Harris
If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you. Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s...
05.05.2024
COPYWRITER 071: How to land a job in a blue chip advertising agency with Philip Taffs
Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advertising land? What about using your copywriting skills to write a bestselling novel? If...
04.14.2024
COPYWRITER 070: Discover the top AI tools all copywriters need to know about
Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his...
03.24.2024
COPYWRITER 069: How to add copyediting and proofreading to your suite of services
Would you like to add copy editing, project editing and proofing to your suite of services? If so, then this is the episode for you. Matt Davies is a leading copy editor. He specialises in the health care and government sectors and...
03.03.2024
COPYWRITER 068: In conversation with Radek Sali, former CEO of Swisse, about his new book.
Have you ever considered adding ghostwriting of business memoirs to your suite of services? In today's episode, we explore the riveting tale behind the meteoric rise of Swisse Wellness, as recounted in the new book, "How to Build a Billion-Dollar Business"...
02.11.2024
COPYWRITER 067: The Writing Life of Jewel Topsfield
As a leading journalist with The Age and the Sydney Morning Herald, there’s not a lot that Jewel Topsfield hasn’t written about. Social affairs, politics, immigration, education, and global affairs are just a few of her specialty areas. Beyond journalism, Jewel...
01.21.2024
COPYWRITER 066: How to build an online course with Amber Renae
If you have a passion for a topic and would like to turn that passion into profit, you may want to build an online course so you can teach it. Amber Renae is many things. She started out as an engineer...
12.31.2023
COPYWRITER 065: ChatGPT, copywriting and neurodiversity
AI and copywriting. Everyone’s talking about it but someone who’s really getting deep into the weeds of how it all works is Leanne Shelton. Leanne is a copywriter who has taken a right turn and has reinvented her brand to become...
12.03.2023
COPYWRITER 064: The anxiety of the writing life
Anxiety. We all have it, or elements of it, but some of us have it more than others. Writers, it would seem, have more of it than most. In this revealing podcast, Kerri Sackville, one of Australia’s most prominent columnists...
11.12.2023
COPYWRITER 063: To niche or not to niche - the pros and cons of niching your copywriting business
To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares,...
10.23.2023
COPYWRITER 062: How to become a successful ghostwriter
If you’re a copywriter and you’d like to expand your services and create a long term stream of income, you should consider becoming a ghostwriter. What even is a ghost writer? In many senses, a copywriter is the ultimate ghost writer...
10.01.2023
COPYWRITER 061: How to write a book that promotes your business with Anna Featherstone
If you’d like to explore how your copywriting skills can help you, or your client, write a book and become an authority in your industry, this is the episode for you. Anna Featherstone is an expert author, publicist, independent book marketer....
09.10.2023
COPYWRITER 060: How to find work on Rachel’s list
From Rachel Smith, the founder of Rachel’s list It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list. If you haven’t heard of...
08.20.2023
COPYWRITER 059: How to sell your copywriting business for a seven-figure sum with Kobi Simmat
Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show us how. Kobi is one of Australia's most successful business improvement specialists. He recently achieved...
07.30.2023
COPYWRITER 058: How copywriters can become travel writers
Have you always wanted to be paid to travel? Would you like to stay in luxurious resorts for free? If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is...
07.09.2023
COPYWRITER 057: How to structure your key messages and win media attention
Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN,...
06.18.2023
COPYWRITER 056: How to overcome procrastination, unlock creativity and get more done
Attention, Copywriters! We need to address the elephant in the room: procrastination. It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile...
05.28.2023
COPYWRITER 055: How to market your business on a budget, with guest Amy Miocevich
If you’re looking for practical strategies to transform your business and maximise customer growth this is the podcast for you. Amy Miocevich is one of Australia’s leading digital marketers and the author of "The Very Good Marketing Guide: How to Grow...
05.07.2023
COPYWRITER 054: Top 10 tips to launch your copywriting business
I’ve coached over 10,000 people to become freelance copywriters. When you coach that many people, and you watch what they do with the information you give them, it’s fascinating to see what happens. Some people take the tools and run...
04.16.2023
COPYWRITER 053: How to make ChatGPT work for you, with AI expert Greg Baker
Has ChatGPT made copywriters redundant? Far from it, according to Greg Baker, a lecturer in Artificial Intelligence and Computational Linguistics at Macquarie University. Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but...
03.26.2023
COPYWRITER 052: How to automate your copywriting business to do less and make more, with guest Shanice Miller
They say that a big business is just a small business with systems. So how do you create the systems? How do you know what systems to create? What even is a system? If you’re a copywriter looking to fast...
03.05.2023
COPYWRITER 051: How to use ChatGPT to write more copy more quickly, with guest Jim Stewart
Jim Stewart is the founder of StewArt Media, one of Australia’s most successful digital marketing agencies. He works with clients like Booktopia, Telstra and Simply Energy to help them build their digital presence, drive leads and generate revenue. In this podcast,...
02.12.2023
COPYWRITER 050: How ChatGPT and human-centred design are changing the face of copywriting, with guest Tait Ischia
Copywriters of the future! If you’d like to stay relevant, charge more and harness the power of Artificial Intelligence and human-centred design to help you write your copy, this is the podcast for you! Read the show notes This podcast is brought...
01.22.2023
COPYWRITER 049: How to launch a podcast that builds authority and generates leads with guest Ash Roy
Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people. If you’ve ever wanted a map for how to build,...
01.01.2023
COPYWRITER 048: How to become a copywriting influencer, with guest Danielle Lewis
For 95% of beginner copywriters, finding clients is the bane of their existence. Well, what if I told you there was a way you could avoid all that? This approach has clients clicking on YOUR profile, and directly messaging YOU —...
12.11.2022
COPYWRITER 047: How to write an email welcome sequence
Email is not dead, never was, never will be. In this podcast you’ll learn how to prepare a welcome sequence so that you can kick start your email automations, communicate easily with prospects and turn casual visitors into paying customers. We...
11.19.2022
COPYWRITER 046: How to make $5,000 in 5 days by writing high-converting sales page copy, with guest Dani Paige
Dani Paige started her career in the oil and gas fields of Canada and quickly realised ‘this is not going to work.’ It’s just too cold! So she did some digging, pardon the pun, found copywriting, and in particular copywriting...
10.30.2022
COPYWRITER 045: How to turn your passion for wine into copywriting profit
Ruth Megan started her life as a crystal healer. In her own words, she loves a bit of ‘whoo hoo’ in her life. But when she discovered that she could make a living from writing about wine, she decided to...
10.09.2022
COPYWRITER 044: How to find more clients than you can handle (after only six months of starting out)
After six months of being a business, Helen Knight had more clients than she could poke a stick at. She emailed me to ask me if I had any copywriters I could refer to her and she has never looked...
09.20.2022
COPYWRITER 043: How to make $15,000 per sequence as an email copywriter, with guest Christian Simovic
Christian Simovic is a man on a mission. At just 22 years old and with only 10 months under his belt as a copywriter, he’s already earning $15,000 to $20,000 per email sequence and gaining an enviable client list. He...
08.28.2022
COPYWRITER 042: How to charge for your copywriting work
Charging the right fee for your copywriting services can be a hit and miss affair. Some people charge thousands and have no trouble finding clients. Others charge a pittance and can’t get a sale. What’s the difference? Here’s the truth - it’s...
08.07.2022
COPYWRITER 041: How to face criticism and build resilience, with guests Zara and Troy Love
Criticism. We’ve all had it and for as long as we continue to be copywriters we’ll continue to get it. But it’s how we deal with it that makes all the difference. It can set us up to be better...
07.17.2022
COPYWRITER 040: How to add PR to your suite of copywriting services
If you’ve ever wanted to offer PR services to your clients but you’ve never really known what PR is or how to offer it, this is the episode for you. Jules Brooks is one of Australia’s top publicists and PR coaches....
06.26.2022
COPYWRITER 039: How to find your first copywriting client
Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you’ll find it gets a...
06.05.2022
COPYWRITER 038: How to transition from teaching to full-time copywriting, with guest Emma McMillan
There’s a reason lots of English teachers become copywriters! They’re good with words, know how to communicate and they know how to deal with unruly people. The perfect skillset for copywriting. In this podcast, Emma shares with us her journey...
05.15.2022
COPYWRITER 037: How to articulate your value as a copywriter
Would you like to turn your passion for copywriting into a six figure income? Then listen up, because Nikhil Rughani – Copy Connoisseur – did just that and he joins us on this podcast episode to share how. Read the show...
04.24.2022
COPYWRITER 036: How to create an ‘industrial scale’ social media campaign
Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.
04.10.2022
COPYWRITER 035: How to automate your copywriting business, with guest Charlotte Isaac
Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Systems...
03.27.2022
COPYWRITER 034: How to launch your email copywriting business and write a ‘welcome’ email series to promote it
Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work...
03.13.2022
COPYWRITER 033: How to build your copywriting website, with guest Sandy Taylor
Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly...
02.27.2022
COPYWRITER 032: How to market your copywriting business (without selling yourself or selling out), with guest Paul McCarthy
Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.
02.13.2022
COPYWRITER 031: How to create landing pages that generate leads and sales
Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of...
01.30.2022
COPYWRITER 030: How to create quick and easy blog posts that convert more customers
Blogs are one of the fastest ways to increase your thought leadership, get your website on page one of google and convert casual web visitors into paying clients. Can a little blog do all that? Yes it can. But how do...
01.16.2022
COPYWRITER 029: How to send emails that bypass the spam filter, with guest Shaun Ernst
Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General...
01.02.2022
COPYWRITER 028: How to become a healthcare copywriter, with Ryan Wallman
To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming...
12.19.2021
COPYWRITER 027: How to get paid what you’re worth, with celebrity PR agent Karen Eck
Often it’s the people with the least confidence who have the most talent. Imagine how powerful you’d be if you could combine your inherent ability with the confidence to talk about it. You’d be unstoppable. When Oprah Winfrey came to Australia,...
12.05.2021
COPYWRITER 026: How an Australian actor landed his dream job in a hot ad agency
Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers' Centre. One year on, he’s...
11.21.2021
COPYWRITER 025: How to transition from a traditional career to full-time copywriting, with Gabi Pasztor
Copywriting careers start anywhere – even on Nepalese hiking trips! Gabi Pasztor shares her story of transitioning from a career in teaching to become a full time freelance copywriter. Gabi Pasztor loved her job as a teacher but when a tour...
11.07.2021
COPYWRITER 024: How to become a real estate copywriter with Donna Webeck
Discover how copywriting can help you turn your passion into profit. Donna Webeck’s dream was to earn money by writing about real estate but with no experience in the sector, no background in writing, no contacts in the real estate industry,...
10.24.2021
COPYWRITER 023: How to triumph in the face of adversity, with Kate Halfpenny
A once-in-a-lifetime job opportunity that turned toxic was the catalyst for leading journalist Kate Halfpenny to turn her hand to content writing. And what a journey she’s been on ever since. She shares the highs and lows and lessons learnt...

What's So you want to be a copywriter with Bernadette Schwerdt about?

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So you want to be a copywriter with Bernadette Schwerdt episodes:

COPYWRITER 072: How to use podcasts to build your business with Lyndal Harris

COPYWRITER 071: How to land a job in a blue chip advertising agency with Philip Taffs

COPYWRITER 070: Discover the top AI tools all copywriters need to know about

COPYWRITER 069: How to add copyediting and proofreading to your suite of services

COPYWRITER 068: In conversation with Radek Sali, former CEO of Swisse, about his new book.

COPYWRITER 067: The Writing Life of Jewel Topsfield

COPYWRITER 066: How to build an online course with Amber Renae

COPYWRITER 065: ChatGPT, copywriting and neurodiversity

COPYWRITER 064: The anxiety of the writing life

COPYWRITER 063: To niche or not to niche - the pros and cons of niching your copywriting business

COPYWRITER 062: How to become a successful ghostwriter

COPYWRITER 061: How to write a book that promotes your business with Anna Featherstone

COPYWRITER 060: How to find work on Rachel’s list

COPYWRITER 059: How to sell your copywriting business for a seven-figure sum with Kobi Simmat

COPYWRITER 058: How copywriters can become travel writers

COPYWRITER 057: How to structure your key messages and win media attention

COPYWRITER 056: How to overcome procrastination, unlock creativity and get more done

COPYWRITER 055: How to market your business on a budget, with guest Amy Miocevich

COPYWRITER 054: Top 10 tips to launch your copywriting business

COPYWRITER 053: How to make ChatGPT work for you, with AI expert Greg Baker

COPYWRITER 052: How to automate your copywriting business to do less and make more, with guest Shanice Miller

COPYWRITER 051: How to use ChatGPT to write more copy more quickly, with guest Jim Stewart

COPYWRITER 050: How ChatGPT and human-centred design are changing the face of copywriting, with guest Tait Ischia

COPYWRITER 049: How to launch a podcast that builds authority and generates leads with guest Ash Roy

COPYWRITER 048: How to become a copywriting influencer, with guest Danielle Lewis

COPYWRITER 047: How to write an email welcome sequence

COPYWRITER 046: How to make $5,000 in 5 days by writing high-converting sales page copy, with guest Dani Paige

COPYWRITER 045: How to turn your passion for wine into copywriting profit

COPYWRITER 044: How to find more clients than you can handle (after only six months of starting out)

COPYWRITER 043: How to make $15,000 per sequence as an email copywriter, with guest Christian Simovic

COPYWRITER 042: How to charge for your copywriting work

COPYWRITER 041: How to face criticism and build resilience, with guests Zara and Troy Love

COPYWRITER 040: How to add PR to your suite of copywriting services

COPYWRITER 039: How to find your first copywriting client

COPYWRITER 038: How to transition from teaching to full-time copywriting, with guest Emma McMillan

COPYWRITER 037: How to articulate your value as a copywriter

COPYWRITER 036: How to create an ‘industrial scale’ social media campaign

COPYWRITER 035: How to automate your copywriting business, with guest Charlotte Isaac

COPYWRITER 034: How to launch your email copywriting business and write a ‘welcome’ email series to promote it

COPYWRITER 033: How to build your copywriting website, with guest Sandy Taylor

COPYWRITER 032: How to market your copywriting business (without selling yourself or selling out), with guest Paul McCarthy

COPYWRITER 031: How to create landing pages that generate leads and sales

COPYWRITER 030: How to create quick and easy blog posts that convert more customers

COPYWRITER 029: How to send emails that bypass the spam filter, with guest Shaun Ernst

COPYWRITER 028: How to become a healthcare copywriter, with Ryan Wallman

COPYWRITER 027: How to get paid what you’re worth, with celebrity PR agent Karen Eck

COPYWRITER 026: How an Australian actor landed his dream job in a hot ad agency

COPYWRITER 025: How to transition from a traditional career to full-time copywriting, with Gabi Pasztor

COPYWRITER 024: How to become a real estate copywriter with Donna Webeck

COPYWRITER 023: How to triumph in the face of adversity, with Kate Halfpenny

Other shows like So you want to be a copywriter with Bernadette Schwerdt: