By Copy School & Australian Writers' Centre
Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started,
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The podcast currently has 80 episodes available.
In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income, and offer unique content. If you’ve ever thought about using Substack to amplify your writing business, this episode is for you.
In this episode, we talk about:
What Substack is and why it’s valuable:
Gain a clear understanding of how Substack works and why it can be an excellent platform for writers
Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features
Monetising on Substack:
Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers
Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers
Attracting readers and growing your audience:
Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”
Learn how to use cross-promotions with other creators on Substack to expand your reach
Creating engaging, consistent content:
Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates
Gain insights into creating a content schedule that fits your workload and keeps readers engaged
Personal branding and storytelling:
Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice
Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
Would you like to scale your writing business and maybe turn it into an agency? Would you like to have other writers working for you so you don’t have to do the actual writing? Or maybe you’d like to get work through a writer’s agency?
That’s what I’ll be talking about today with Sara Howard, the founder of Writers Australia, a content writing agency with some of the biggest brands on its copywriting books.
In this episode, Sara Howard shares her journey from solo freelancer to agency founder, offering practical insights and strategies for freelancers who are ready to scale up.
Here’s what you’ll learn:
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
In this episode, I chat with Leanne Shelton, founder of HumanEdge AI Training, about how copywriters can harness the power of AI to write copy quickly and accurately, without losing the human touch.
What you’ll learn:
How to position yourlf as a Human-Centric AI expert: Learn why balancing AI with human creativity is crucial in today’s marketing landscape and how to position yourself as a leader in AI-enhanced copywriting.
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for you!
Today, we dive into a topic that many creatives struggle with: pricing their services. In our chat today Andrew Griffiths shares his insights on how to charge what you're worth and build a successful, profitable copywriting business. Andrew is a business coach and the author of a book called ‘Someone has to be the most expensive – why not make it you’, one of the best books I’ve read for how to change your mindset and management practices around pricing.
With decades of experience on how to build a high paying clientele, his practical advice will give you a blueprint for how you can always get paid top dollar for the work you do.
In this episode, Andrew discusses:
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
Would you like to earn a six figure income from copywriting?
Would you like to leverage your existing career to help you find new copywriting clients?
Would you like to write about something you love and get paid well to do so?
If any of that resonates, this episode is for you.
In this episode I talk to Sophia Auld, a health and medical copywriter who turned her 25 years of healthcare experience into a successful copywriting career. Sophia shares her unique journey and provides valuable insights on how to pivot your career and harness your background to succeed in the copywriting industry.
You’ll learn how to:
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.
In this episode I talk about:
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others. Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic design, evolved into an art director, became a musician, and finally found his calling as a copywriter. His work spans multiple sectors, and he’s known for his creative strategy and compelling copywriting. Tune in to discover how Adrian’s diverse background shapes his approach to copywriting and learn valuable tips for creating award winning copy.
In this episode, you will learn how to:
1. How to Identify and Develop Your Creative Talents:
2. How to Break Into the Copywriting Industry:
3. How to Create Impactful Brand Messages:
4. How to Leverage Short-Form Content:
5. How to Apply Creative Philosophies:
6. How to Excel in Outdoor Advertising:
7. How to Use Songwriting to Enhance Copywriting:
8. How to Maintain Creative Momentum:
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many more.
I’m often asked, ‘What have you learnt by interviewing over 100 of Australia’s top entrepreneurs? Do they have anything in common? And if so, what? Did they all get lucky or did they do something others didn’t?
I’ve learnt a lot from these people about entrepreneurship so I thought I’d dedicate an episode to sharing with you what I have learned from them all.
We’ll cover how to:
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you.
Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner - can start, launch and market their podcast.
In this episode, you’ll learn:
About Lyndal:
Lyndal Harris is a Podcast Consultant and is passionate about simplifying your podcasting journey and getting your message out to the world.
She is the founder and creative force behind Podcast VA, who have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit #1 in the charts!
Lyndal and the team reduce the stress and make your podcasting journey simple by offering a variety of launch and management done-for-support services, online training, as well as coaching and audits.
She started supporting clients with podcasting in 2015 and niched her VA business back in 2016 and was the first Australian VA to provide podcast-only support.
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advertising land? What about using your copywriting skills to write a bestselling novel?
If you like to learn how to do any of these, then you need to listen to Philip Taffs. He has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan. He’s worked with major players like Menulog and Playstation and helped launch the Honda CR-V & Odyssey into Australia.
He has taught copywriting at AWARD School, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne, and his bestselling novel, Bubby, was recently re-released in the U.S. to great acclaim.
You’ll hear how he did it all and some important lessons on how you can get your foot in the door to launch your copywriting career even if you don’t have any experience.
Here’s what else you’ll learn:
About Philip:
Philip Taffs has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan. He still has a client out of London and handled recent projects for Menulog and Playstation.
Major brand experience includes Honda (helped launch the Honda CR-V & Odyssey into Australia), Esanda Finance (headed up the account at Publicis Mojo), Australia Post (Joint Creative Director), and Cabrini Health (Creative Director).
As well as running his own creative consultancy, he has taught copywriting at RMIT and AWARD, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne.
Philip’s novel, The Evil Inside, was published by Quercus London in 2014. (Same publishers as Girl with the Dragon Tattoo.) In February 2024, it was re-released in the U.S. under the new title, Bubby.
Read the show notes
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
The podcast currently has 80 episodes available.
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