Has ChatGPT made copywriters redundant?  Far from it, according to Greg Baker, a lecturer in Artificial Intelligence and Computational Linguistics at Macquarie University.

Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but how it actually works!   He has spent his life researching natural language processing and has a deep knowledge of what these tools can do and more importantly, how we copywriters and creative folk can harness them to our advantage.

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