So you want to be a copywriter with Bernadette Schwerdt

COPYWRITER 095: How to become an influencer with Australia's leading Talent Agency Founder, Kat Moses


Listen Later

Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is the episode for you.

Kat Moses is the founder of MGMT, one of Australia’s leading influencer talent agencies. She manages many of the big names in Australia and knows what’s what and who’s who in the world of influencer marketing, influencer management, brand collabs and much more.

I sat down with Kat to talk about all things influencers, but what I loved most about our chat was that she gave me a blow-by-blow summary of how I could become an influencer – and it’s a guide that you could use to do the same.

In this episode, you’ll learn:

  • How Kat transitioned from working for others to being the founder of her own agency.
  • Why she moved to Los Angeles to grow the business.
  • A day in the life of a successful influencer.
  • How anyone can turn their knowledge into actionable insights people would pay for.
  • What she looks for in an influencer and how to find representation.
  • Why authenticity and consistency always beat follower count.
  • How to create a compelling content plan.
  • How creators can future-proof themselves in the face of AI, fatigue, and shifting platforms.
  • The exact blueprint Kat uses to help new talent find their niche, grow fast, and get paid.
  • Why influencer marketing is far from over, and where it’s heading next.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

So you want to be a copywriter with Bernadette SchwerdtBy Copy School & Australian Writers' Centre

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

9 ratings


More shows like So you want to be a copywriter with Bernadette Schwerdt

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,597 Listeners

The Creative Penn Podcast For Writers by Joanna Penn

The Creative Penn Podcast For Writers

625 Listeners

Dr Justin Coulson's Happy Families by Dr Justin Coulson

Dr Justin Coulson's Happy Families

153 Listeners

All In The Mind by ABC

All In The Mind

790 Listeners

Mamamia Out Loud by Mamamia Podcasts

Mamamia Out Loud

651 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,068 Listeners

The Copywriter Club Podcast by Rob Marsh

The Copywriter Club Podcast

210 Listeners

Biz by Mamamia Podcasts

Biz

19 Listeners

If You're Listening by ABC

If You're Listening

324 Listeners

ABC News Daily by ABC News

ABC News Daily

129 Listeners

How I Work by Amantha Imber

How I Work

126 Listeners

She's On The Money by Victoria Devine

She's On The Money

148 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

405 Listeners

The Content Byte by Rachel Smith

The Content Byte

5 Listeners

Big Small Talk by MIK MADE

Big Small Talk

39 Listeners