So you want to be a copywriter with Bernadette Schwerdt

COPYWRITER 096: How to turn online hate into a magnificent memoir with Australia’s leading columnist, Kate Halfpenny.


Listen Later

Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public.  

And now she’s written a book about her life, marriage, mental health – and the toll her husband’s drinking took on all of it. 

You’ll laugh, you’ll cry and you’ll get to hear the inside story of how one column Kate wrote created a maelstrom of fury, which in turn led to the writing of her magnificent memoir Boogie Wonderland.

Today I get to talk to Kate about how this book came about, how she dealt with online hate and how her decision to make a sea change from Melbourne's cosy hipster suburb of Collingwood to a sleepy ocean town led to a mid-life reckoning she neither expected nor wanted.

What we cover:

  • The surprising column that landed Kate a book deal.
  • Why vulnerability is her greatest storytelling strength.
  • How she handles online hate (including serious threats).
  • Mental health strategies for navigating public backlash.
  • The reality of writing about your own life and the people in it.
  • Tips for pitching stories and landing a column in major publications.
  • How AI is changing the writing business and what Kate’s doing about it.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

So you want to be a copywriter with Bernadette SchwerdtBy Copy School & Australian Writers' Centre

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

9 ratings


More shows like So you want to be a copywriter with Bernadette Schwerdt

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,597 Listeners

The Creative Penn Podcast For Writers by Joanna Penn

The Creative Penn Podcast For Writers

625 Listeners

Dr Justin Coulson's Happy Families by Dr Justin Coulson

Dr Justin Coulson's Happy Families

153 Listeners

All In The Mind by ABC

All In The Mind

786 Listeners

Mamamia Out Loud by Mamamia Podcasts

Mamamia Out Loud

652 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,069 Listeners

The Copywriter Club Podcast by Rob Marsh

The Copywriter Club Podcast

210 Listeners

Biz by Mamamia Podcasts

Biz

19 Listeners

If You're Listening by ABC

If You're Listening

326 Listeners

ABC News Daily by ABC News

ABC News Daily

130 Listeners

How I Work by Amantha Imber

How I Work

126 Listeners

She's On The Money by Victoria Devine

She's On The Money

148 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

405 Listeners

The Content Byte by Rachel Smith

The Content Byte

5 Listeners

Big Small Talk by MIK MADE

Big Small Talk

39 Listeners