How much does it actually cost you to win a new client in your trade business?

In this episode of the UpScale Business Podcast, Mitch and Erina break down one of the most overlooked numbers in the trade and construction industry, your cost to acquire a client and how it compares to your customer lifetime value.

Follow Mitch and Erina for more insights

Erina https://www.instagram.com/erinaroxx/

Mitch https://www.instagram.com/mitchvan_/

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Hear from tradies who’ve done it, and learn what it really takes to grow a successful trade business. https://www.upscalecoaching.com.au/success-stories/

Most tradies rely on word of mouth, referrals, or the occasional Google ad without ever tracking what it truly costs to bring a job through the door. The result? Missed opportunities, underpriced marketing, and slow growth.

Mitch and Erina explain how to calculate your real acquisition cost, including ad spend, your time, cold calls, and marketing efforts. They also unpack why understanding this number can completely change how you approach growth, hiring staff, and scaling your business.

In this episode you will learn

• How to calculate your cost to acquire a client in your trade business
• Why many construction businesses are spending far less than they could to grow
• The difference between cost to acquire a client and customer lifetime value
• How Google reviews, referrals, and repeat work increase profitability
• How to use simple maths to confidently invest in marketing

If you have ever said ads do not work, or felt unsure about spending money on marketing, this episode will give you clarity. When you understand your numbers, growth becomes predictable.

This conversation is especially relevant for builders, electricians, plumbers, landscapers and service based trade business owners who want to scale without guessing.