This is the first lesson from our Profitable Pricing Masterclass, free for Spotify listeners.
Inside, Greg walks you through the foundations every tradie needs to understand their numbers and make better decisions.
If you want access to the full Masterclass, visit the Tradies Success Academy website and chat with our team.

https://www.tradies-success-academy.com/

Most tradies think being flat out means they’re winning until they check the bank account.Jay was working six, sometimes seven days a week, chasing every job he could… but when tax time hit, his accountant told him he was $20K in the red.That’s when everything changed.In this episode, Greg chats with Jay about the reality behind “being busy” — the hidden costs, the false wins, and the moment he realised he wasn’t running a business… the business was running him.They unpack:💰 Why being booked out can actually kill your profit⚙️ The efficiency traps costing tradies thousands every year👷 How to hire smarter (not cheaper) and free up your time📈 The simple systems that turned Jay’s business aroundIf you’re flat out but still broke, this one’s for you.

👉 Want to build a business that works without you? Learn more at tradies-success-academy.com

Most tradies think working more hours means more profit — but as Nathaniel from Whitelock Electrical discovered, it’s actually about working smarter.

In this episode, Nathaniel joins Ali, TSA’s Accounting Coach, to unpack how he turned his service-based electrical business into a well-oiled, profitable machine — without burning out himself or his team.

Together, they break down the key systems and habits that separate a busy business from a profitable one, including:

✅ The real meaning of efficiency (and how to measure it)

✅ Scheduling and capacity management that protect profit and your team

✅ How to use your financial data as a feedback loop — not a fear trigger

✅ The Shopping List Pricing System in action

✅ Why investing in systems, software, and coaching pays off

If you’re a tradie trying to juggle the tools, quotes, and cash flow — this episode will help you find your rhythm, protect your margins, and scale with confidence.

🎧 Tune in to hear how small operational tweaks can create big financial wins.

_____________________________________________Trade business growth, tradie success, business efficiency for tradies, electrical business systems, pricing for tradies, Shopping List Pricing System, cost of operations, profitability in trades, grow your trade business, time freedom for tradies, service-based trades, Tradies Success Academy podcast, tradie coaching, operations and systems, business coaching for electricians.

Most tradies think waiting until they’re “ready” is the safe move.

But playing it safe is exactly what keeps you stuck on the tools and capped in growth.

In this episode, Andrew Hicks from Discover Electrical shares his raw journey of starting his electrical business with almost nothing, taking big risks when others told him not to, and building a culture that attracts the right people.

Here’s what you’ll hear:

🔧 Why Andrew chose to start Discover Electrical before he felt “ready”.

💡 How he hired his first tradesman with only 7 weeks’ wages saved.

👊 The risks, pressure, and overwhelm that came with backing himself.

👥 Why transparency and culture have been his biggest assets.

📈 How he went from one van to a growing team in just 18 months.

If you’ve ever wondered whether it’s safer to wait until you’re ready to hire, invest, or scale — this episode will show you why that mindset will keep you stuck.

👉 Want to build a business that works without you? Learn more at tradies-success-academy.com

This might be one of the most important videos I’ve made for the Academy.I’ve been talking to both sides:

✅ Members scaling fast (from $250K to $3M+ and even $11M+)

❌ And members who’ve cancelled because they’re “too busy” or “no money”.

What’s the difference? It’s not skill. It’s not luck. It’s awareness.

In this video, I break down:

• Why understanding your numbers is the first step to freedom
• How pricing mistakes and team inefficiency are secretly draining your profit
• What to track daily so your jobs and days actually make you money
• Why being "too busy" is usually the biggest red flag
• And how the Academy isn’t another cost — it’s your multiplier

If you feel stuck, broke, or burnt out — don’t run from this. Lean in. Watch this. Take notes. And commit to mastering what matters. Want to learn more? Let's go - https://www.tradies-success-academy.com/

From working out of a Mazda 3 with a paper diary to running a team with 5 vans, 3 A-grades, and a game-changing admin — Lani’s journey is a raw look at what it really takes to grow a trade business.

In this episode, Lani opens up about the setbacks of raising a young family while building a business, the mistakes she made with hiring, and the turning point that freed her up to actually scale.

She shares how culture, RDOs, and team bonding have helped her keep staff for 4+ years, why finding the right admin changed everything, and how she’s now building a business that supports both her crew and her life as a present parent.

If you’ve ever felt stuck in the grind or guilty about choosing between family and business, Lani’s story proves that change is possible with the right support and systems.

• Learn more about the Tradies Success Academy ⁠here⁠

• ⁠Book your free strategy session⁠ with one of our expert coaches

Follow the crew on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠, & ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠.

When Todd first joined the Academy, he was at breaking point — burnt out, buried in admin, and stuck on the tools.

For 10 years, he worked himself into the ground, thinking hard work alone would create freedom. It didn’t.

In this episode, Todd shares how he went from exhaustion to expansion by making key hires, putting in systems, and learning the real cost of cheap labour.

From understanding his cost of operations to mastering recruitment ads with AI, Todd reveals the mindset and operational changes that bought him his time back, and how he’s now testing his business by stepping away for four weeks.

Whether you’re stuck doing it all yourself, worried about hiring, or afraid to raise your prices, Todd’s story will show you what’s possible when you put the right people, systems, and mindset in place.

• Learn more about the Tradies Success Academy here

• Book your free strategy session with one of our expert coaches

Follow the crew on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠, & ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠.

Are you stuck on the tools and struggling to grow your trade business?

In this game-changing session, Greg Allan breaks down the Multiplier Effect—the single most powerful concept to understand how your time impacts profit, growth, and freedom.💥

Discover:

- Why working on the tools keeps you stuck

- How to delegate low-impact tasks

- What roles in your business create 1x, 3x, and even 10x growth

- The secret to scaling without burning out

This isn’t just theory—it’s the exact strategy that’s helped hundreds of trade business owners reclaim their time, hire with purpose, and build businesses that work without them.

• Learn more about the Tradies Success Academy ⁠here⁠

• ⁠Book your free strategy session⁠ with one of our expert coaches

Follow the crew on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠, & ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠.

This might be one of the most important videos I’ve made for the Academy.

I’ve been talking to both sides:

✅ Members scaling fast (from $250K to $3M+ and even $11M+)

❌ And members who’ve cancelled because they’re “too busy” or “no money”

What’s the difference? It’s not skill. It’s not luck. It’s awareness.

In this video, I break down:

• Why understanding your numbers is the first step to freedom
• How pricing mistakes and team inefficiency are secretly draining your profit
• What to track daily so your jobs and days actually make you money
• Why being "too busy" is usually the biggest red flag
• And how the Academy isn’t another cost — it’s your multiplier

If you feel stuck, broke, or burnt out — don’t run from this. Lean in. Watch this. Take notes. And commit to mastering what matters.

• Learn more about the Tradies Success Academy ⁠⁠here⁠⁠

• ⁠⁠Book your free strategy session⁠⁠ with one of our expert coaches

Follow the crew on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠, & ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠.

In this session, Greg Allan breaks down the Scaling Framework—a simple but powerful way to understand the ups and downs of growth in your trade business.

If you’ve ever felt stuck in a cycle of “busy → hire hesitation → slowdown,” this is for you.

You’ll learn:

Why proactive hiring unlocks consistent growth

How owner capacity affects work generation

What a true scaling business looks like

The mindset shift required to break the feast-and-famine cycle

This framework is essential for tradies who want to get off the tools and into real business leadership.

• Learn more about the Tradies Success Academy ⁠⁠here⁠⁠

• ⁠⁠Book your free strategy session⁠⁠ with one of our expert coaches

Follow the crew on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠, & ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠.