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CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing
We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging.
Takeaways:
- Understand how marketing efforts align with a meaningful purpose to drive impact.
- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.
- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.
Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
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By The Marketing Meetup
5
22 ratings
We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging.
Takeaways:
- Understand how marketing efforts align with a meaningful purpose to drive impact.
- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.
- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.
Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
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