What do Cracker Barrel, Luna, and Medicare billing all have in common? Turns out: everything. If you run a PT clinic, you’ll want to hear this.

From rebrands to reimbursement, this episode dives into how branding and perception are impacting physical therapy more than most realize. Dave Kittle, Jimmy McKay, and Tony Maritato unpack Cracker Barrel’s controversial rebrand and how it mirrors the shifts in PT ownership, consumer expectations, and patient communication.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Medicare Advantage Plans

[01:07] — Embracing Change in Business and Branding

[01:36] — The Cracker Barrel Rebrand Discussion

[04:24] — Corporate Evolution and Logo Changes

[05:21] — Targeting New Customer Bases

[09:28] — Branding in Physical Therapy

[14:35] — Challenges in the Physical Therapy Profession

[16:26] — Luna's Marketing Strategy and Stretching Services Debate

[20:07] — Medicare Coverage and Physical Therapy Services

[32:34] — Understanding Medicare Advantage Plans

[33:26] — Cost Comparison: Traditional Medicare vs. Medicare Advantage

[35:05] — Challenges for New Therapists

[35:34] — Communicating Value to Patients

[38:18] — The San Diego Party Strategy

[40:26] — The Importance of Perceived Value

[42:01] — Evaluating Business Ideas: A Critical Approach

[47:18] — AI Scribes and the Future of EMRs

[50:19] — Choosing Assisted Living Facilities

[54:42] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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