On today’s episode of Stacking Growth, MJ Smith walks Matthew Sciannella through the detailed process of updating a company's strategic narrative. As the CMO at CoLab, MJ shares insights on how to reshape a company's narrative to keep up with changes in the market and internal innovations.

Together with other leaders, MJ analyzed the reasons to re-work their strategic narrative, and in the episode she points out the step-by-step process they used to develop a narrative that both the sales team and top prospects could relate to. MJ made changes mainly because product design has become more complex, and teams have grown more specialized. She clarified how old systems harm enterprise workflows and showed the link between top-notch engineering and successful manufacturing. The updated narrative is a practical example of integrating leadership ideas with detailed feedback from customers, merging various points of view into a unified and effective message.

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