Irish makeup artist turned beauty entrepreneur, Aideen Kate, is a creative genius who embodies a unique blend of skills and passions. With an unwavering love for expressing herself through makeup, she fearlessly explores the realms of creativity, daring to be different and embracing her untamed spirit. Aideen's journey in the world of makeup has become a true passion, leading her down a path where she finds fulfillment and purpose, valuing it above all else. Born and raised in Ireland, she has cultivated her craft and honed her skills, making her a force to be reckoned with in the makeup industry. Aideen's story starts in 2013, close to the early days of Instagram, when she learned the craft of building her community, expressing herself, and believing in casting the message of beauty across the globe. With consistency in creativity, Aideen has proved to be a genius in unmasking the art of digital marketing and building a niche in maneuvering social media etiquette, vis-à-vis extending her personality to her brand, True Beauty. In retrospect, Aideen fondly recalls how she spent Monday to Friday every week posting on Instagram, and Saturday and Sunday working for her clients, as a foray to start her thriving business. Aideen's life encompasses a tale of dedication to art, absorbing the experience of showcasing her side of creativity fiercely, and tapping into the digital marketing space from the wisdom of 'if you never try, you never know.'

With Ashley, Aideen seeks to inspire young creators in demystifying the magic behind creativity, delivering business by negotiating the fine lines of being a beautician, social media expert, and shaping her own business with her namesake label, True Beauty.

Tech Powered Luxury is noted as one of the top fashion podcasts, top beauty podcasts and top luxury podcasts, as well as ranking globally as a top business, tech and entrepreneurship podcast. Tech Powered Luxury has ranked number one within the fashion and beauty podcast category in Ireland and Singapore, and number 3 within the fashion and beauty podcast category in India, as well as entering the Top 10 podcast charts internationally.

This podcast is sponsored by Seoulista, a multi-award winning beauty brand, bringing innovative skincare expertise to the conversation. The TPL community benefits from 15% off skincare and supplements from Seoulista Beauty with the code TPL15.

Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform.

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